Targeted advertising in social media networks
AssigneeKenshoo Ltd.
InventorsMichael Aronowich, Arriel Johan Benis, Reut Yanai
Life of this patent
Estimating the term…
Abstract
Machines, systems and methods for managing reach of an advertisement campaign, the method comprising selecting an initial seed of one or more keywords, such that the initial seed is pertinent to a target audience with known interests and demographics; receiving at least one candidate keyword to be added to the initial seed; determining effectiveness of the candidate keyword based on relevancy, expansion and redundancy parameters associated with the candidate keyword; and expanding the initial seed by adding the candidate keyword, in response to determining that the candidate keyword meets a threshold measure for effectiveness.
Claims20
A method for managing reach of an advertisement campaign, the method comprising:
- selecting an initial seed of one or more keywords, such that the initial seed is pertinent to a target audience with known interests and demographics;
- receiving at least one candidate keyword to be added to the initial seed;
- determining effectiveness of the candidate keyword in reaching the target audience based on relevancy, expansion and redundancy parameters associated with the candidate keyword;
- and
- expanding the initial seed by adding the candidate keyword, in response to determining that the candidate keyword meets a threshold measure for effectiveness.
A system for managing reach of an advertisement campaign, the system comprising:
- a logic unit for selecting an initial seed of one or more keywords, such that the initial seed is pertinent to a target audience with known interests and demographics;
- a logic unit for receiving at least one candidate keyword to be added to the initial seed;
- a logic unit for determining effectiveness of the candidate keyword based on relevancy, expansion and redundancy parameters associated with the candidate keyword;
- and
- a logic unit for expanding the initial seed by adding the candidate keyword, in response to determining that the candidate keyword meets a threshold measure for effectiveness.
A computer program product for managing reach of an advertisement campaign, the computer program product comprising logic code embedded in a non-transitory data storage medium, wherein execution of the logic code on at least one computing processor causes the processor to:
- select an initial seed of one or more keywords, such that the initial seed is pertinent to a target audience with known interests and demographics;
- receive at least one candidate keyword to be added to the initial seed;
- determine effectiveness of the candidate keyword based on relevancy, expansion and redundancy parameters associated with the candidate keyword;
- and
- expand the initial seed by adding the candidate keyword, in response to determining that the candidate keyword meets a threshold measure for effectiveness.
Dependencies are inferred from the claim text.