System and method for assessing effectiveness of communication content
Assignee3M Innovative Properties Company
InventorsBrian E. Brooks, Michael Kelly Canavan
Life of this patent
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Abstract
Systems and computer-implemented methods provide for assessing effectiveness of communication content. Methods involve receiving a playlist and schedule implemented to eliminate at least some confounds from experimental data, distributing communication content, displaying the communication content according to the playlist and schedule, and collecting data relating to effectiveness of the communication content. Methods also involve providing rules for displaying the communication content implemented to eliminate at least some carryover effects, displaying the communication content according to the rules, and collecting data relating to effectiveness of the communication content.
Claims17
A method for assessing effectiveness of content implemented on a computer system having one or more processors and memories, comprising:
- parsing, by one of the one or more processors, a schedule into time-slot samples for a location having a display;
- assigning, by one of the one or more processors, a plurality of content pieces to the time-slot samples to generate a playlist;
- displaying the plurality of content pieces according to the playlist and schedule,
- collecting data while one of the content pieces is being displayed during one of the time-slot samples by a data acquisition device;
- determining, by one of the one or more processors, a clean data period based on using a viewer visit duration (VVD) representative of how long viewers spend at the location;
- and
- evaluating, by one of the one or more processors, effectiveness of the piece of content based on the data collected during the clean data period.
A system for assessing effectiveness of content, comprising:
- a memory configured to store a duration for time-slot samples;
- one or more displays;
- a control processor executing program instructions to parse a schedule into the time-slot samples and assign a plurality of content pieces to the time-slot samples to generate a playlist,
- a player controller receiving the playlist and displaying the plurality of content pieces according to the playlist,
- a data acquisition device collecting data while a piece of content is being displayed during one of the time-slot samples, and
- a data analysis unit determining a clean data period based on a viewer visit duration representative of how long viewers spend at the location and evaluating effectiveness of the piece of content based on the data collected during the clean data period.
Dependencies are inferred from the claim text.