US 2014/0236706 A1 · SYSTEM AND METHOD FOR MEASURING ADVERTISING EFFECTIVENESS

Abstract

In some embodiments, a method defines a test group from a population of consumers that have been exposed to a communication associated with a promoted entity. The test group includes a (1) retailer profile, and (2) a first purchase amount associated with the promoted entity. The method also includes receiving purchase information associated with a third party. The purchase information includes (1) a second purchase amount associated with the promoted entity, and (2) a third purchase amount associated with the promoted entity. The method further includes defining a first multiplier based on a relationship between the first purchase amount and the second purchase amount, and defining a second multiplier based on a relationship between the first purchase amount and the third purchase amount. The method additionally includes sending a signal indicative of a combined multiplier based on (1) the first multiplier, and (2) the second multiplier.

Claims18

Dependent claims

A method, comprising:

defining, by a processor, a test group from a population of consumers that have been exposed to a communication associated with a promoted entity, the test group including (1) a retailer profile and (2) a first purchase amount associated with the promoted entity;
receiving, by the processor, purchase information associated with a third party, the purchase information including (1) a second purchase amount associated with the promoted entity, and (2) a third purchase amount associated with the promoted entity;
defining, by the processor, a first multiplier based on a relationship between the first purchase amount and the second purchase amount;
defining, by the processor, a second multiplier based on a relationship between the first purchase amount and the third purchase amount;
defining, by the processor, a combined multiplier based on (1) the first multiplier and (2) the second multiplier;
and
sending, by the processor, a signal representative of the combined multiplier.

4 more elements

A non-transitory processor-readable medium storing code representing instructions to cause a processor to perform a process, the code comprising code to:

define a test group from a population of consumers that have been exposed to an advertisement for a promoted entity, the test group including (1) a retailer profile and (2) a first purchase amount associated with the promoted entity;
define a control group from a population of consumers that have not been exposed to the advertisement for the promoted entity, the control group including (1) the retailer profile, and (2) a second purchase amount associated with the promoted entity;
receive purchase information associated with a third party, the purchase information including (1) a third purchase amount associated with the promoted entity, and (2) a fourth purchase amount associated with the promoted entity;
define a first multiplier based on a relationship between the first purchase amount and a third purchase amount;
define a second multiplier based on a relationship between the first purchase amount and the fourth purchase amount;
define a combined multiplier based on (1) the first multiplier and (2) the second multiplier;
and
send a signal representative of the combined multiplier.

5 more elements

Dependencies are inferred from the claim text.

System and method for measuring advertising effectiveness

Life of this patent

System and method for measuring advertising effectiveness

Life of this patent

Abstract

Claims18