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US 2014/0236699 A1Published application
Personalized product pricing
AssigneeAmazon Technologies, Inc.
InventorsGaurav Gupta, Aman Bindal, Vivek Chawda, Saket Saurabh
Life of this patent
Estimating the term…
Abstract
Disclosed are various embodiments for a pricing application. Customer interest in unpurchased items is determined by a browsing history of a customer. A notification is communicated to a merchant of the item soliciting an offer for the item to be communicated to the customer. The offer is then communicated to the customer for redemption.
Claims21
A non-transitory computer-readable medium embodying a program executable in at least one computing device, comprising:
- code that calculates a score for each of a plurality of items in an electronic commerce system as a function of a plurality of trigger events associated with a plurality of browsing activities with respect to a user of a client, the browsing activities comprising a viewing of the item, a discussion of the item in a forum or message board associated with the electronic commerce system, or a discussion of the item in a social media service, the items being unpurchased by the user of the client and associated with a merchant;
- code that selects at least one of the items responsive to the score of the at least one of the items exceeding a threshold;
- code that communicates a first notification to the merchant soliciting a submission of an offer for the at least one of the items to the client, the offer comprising a discount applied to the at least one of the items and a time duration during which the offer is valid;
- code that communicates a second notification embodying the offer to the client;
- and
- wherein the first notification and the second notification comprise a short messaging system (SMS) message, and email message, or content encoded into a network page.
3 more elements
A system, comprising:
- at least one computing device;
- and
- a pricing application executable in the at least one computing device, the pricing application comprising:
- logic that obtains an item available in an electronic commerce system responsive to a browsing activity event with respect to a client;
- logic that communicates a notification to a merchant of the item soliciting a submission of an offer to the client from the merchant for the item;
- logic that obtains the offer from the merchant;
- logic that communicates the offer to the client;
- and
- wherein the browsing activity event comprises the item being viewed and unpurchased by the client within a predefined amount of time after being viewed.
6 more elements
A method, comprising the steps of:
- selecting, by a computing device, an item from a pool of items associated with a merchant of an electronic commerce system responsive to a number of viewings of the item by a user associated with a client exceeding a threshold, the item being unpurchased with respect to the user;
- communicating, by the computing device, a first notification the merchant soliciting a submission of an offer comprising a discount for the item to the client;
- and
- communicating, by the computing device, a second notification embodying the offer to the client.
1 more element
Dependencies are inferred from the claim text.