Interactive advertising methods and systems
AssigneeEunum, LLC
InventorsWilliam Howe, George Aris Michalopoulos
Life of this patent
Estimating the term…
Abstract
Systems and methods allow consumers of advertisements to vote on advertisements in order to receive an offer, discount, etc. from the advertisers. After advertisers are selected, consumers vote on offers that advertisers have extended to the consumer if they vote for the advertisement and/or if their advertisement is selected as a winner. After a period of time, or any other trigger, one or more winning advertisements may be selected and the winning advertisers must honor their offers/prizes to a selected subset of consumers. The selected subset may be all consumers, all consumers who voted for the winning advertisement, all consumers having defined demographic or behavioral information, etc.
Claims22
A computer-implemented method of interactive advertising, the method being implemented in a computer network that includes one or more processors executing one or more modules, the method comprising
- receiving advertisements from advertisers, the advertisements including offers to be extended to consumers;
- transmitting the advertisements, the advertisements being configured to be presented to the consumers;
- receiving one or more votes associated with one or more of the advertisements from the consumers during a voting period;
- triggering an end of the voting period;
- determining numbers of votes received for the advertisements during the voting period;
- determining a winning advertisement;
- and
- extending the offer included with the winning advertisement to a selected subset of the consumers.
An interactive advertising system, the system comprising:
- one or more computing devices configured to execute modules, the modules comprising:
- a receiving module configured to receive advertisements from advertisers, the advertisements including offers to be extended to consumers;
- a communication module configured to transmit the advertisements, the advertisements being configured to be presented to the consumers;
- a voting module configured to receive votes associated with the advertisements during a voting period and to determine numbers of votes received for the advertisements during the voting period;
- a trigger module configured to trigger an end of the voting period;
- a winner selection module configured to determine a winning advertisement;
- and
- an offer module configured to extend the offer included with the winning advertisement to a selected subset of the consumers.
Dependencies are inferred from the claim text.