Method of generating a travel itinerary through search and interactive optimization of preferences

A method for generating a group travel itinerary for a group, the method comprising:

• providing a web site associated with a web server, the web site presenting a user interface;
• identifying through the user interface a primary organizer for building a group travel itinerary using the web site;
• identifying through the user interface one or more co-planners for building the group travel itinerary through the web site;
• collecting trip parameters from the primary organizer through the web site;
• collecting preferences from the one or more co-planners through email, the web site or other electronic interfaces;
• building a plurality of group travel itineraries based on the trip parameters and the preferences, the building performed using a decision engine associated with the web site and executing on a computing device;
• presenting the plurality of group travel itineraries to the primary organizer and the one or more co-planners through the web site;
• receiving feedback from the primary organizer and the one or more co-planners on the plurality of group travel itineraries through the web site;
• and
• determining a group travel itinerary using the feedback using the decision engine;
• inviting one or more invitees to join the group.

A system for generating a group travel itinerary, the system comprising:

• a user interface associated with a computing system, the user interface configured for (a) identifying a primary organizer for building a group travel itinerary, (b) identifying one or more co-planners for building the group travel itinerary, (c) collecting trip parameters from the primary organizer, (d) collecting preferences from the one or more co-planners;
• a decision engine in operative communication with the computing system, the decision engine configured to build group travel itineraries based on the trip parameters and the preferences;
• and
• a booking engine in operative communication with the computing system, the booking engine configured to book a selected one of the group travel itineraries.