Structured detergent or cleaning agent having a flow limit ii

A liquid washing or cleaning agent having a yield point, comprising:

• 5 to 20 wt % anionic surfactant selected from the group consisting of sulfonate surfactants, sulfate surfactants, and mixtures thereof;
• 1 to 15 wt % nonionic surfactant selected from the group consisting of alkoxylated fatty alcohols having a degree of alkoxylation ≧4, alkoxylated fatty acid alkyl esters, fatty acid amides, alkoxylated fatty acid amides, polyhydroxy fatty acid amides, alkyl phenol polyglycol ethers, amine oxides, alkylpolyglucosides, and mixtures thereof;
• 0.5 to 10 wt % of an inorganic salt;
• and
• 0.5 to 5 wt % of a cosurfactant selected from the group consisting of alkoxylated C8 to C18 fatty alcohols having a degree of alkoxylation ≦3, aliphatic C6 to C14 alcohols, aromatic C6 to C14 alcohols, aliphatic C6 to C12 dialcohols, monoglycerides of C12 to C18 fatty acids, monoglycerol ethers of C8 to C18 fatty alcohols, and mixtures thereof.