Systems and methods for implementing and using off-center embedded media markers

A computer-implemented method performed in a computerized system comprising a central processing unit, a display device, a camera and a memory, the method being performed in connection with an article comprising a content provided on the surface of the article and a marker, the marker being associated with a first portion of the content provided on the surface of the article, the marker being disposed outside of the associated first portion of the content on the surface of the article, the method comprising:

• a. using the display device to generate a graphical user interface, the user interface comprising a sight element and a live video portion;
• b. upon alignment of the sight element and the marker, using the camera to acquire an image of a second portion of the content within a field of view of the camera;
• c. transmitting the acquired image to a computerized server system for analysis;
• d. receiving from the computerized server system information on the identity of a media or a function associated with the marker.

A computer-implemented method performed in a computerized system comprising a central processing unit and a memory, the method being performed in connection with an article comprising a content provided on the surface of the article, the method comprising:

• a. receiving a selection of a first portion of the content;
• b. receiving a selection of a position of a marker;
• c. determining a size and orientation of the marker;
• d. placing the marker at the received position of the marker using the determined size and orientation of the marker;
• e. estimating a second portion of the content, wherein an image of the second portion of the content would be acquired upon alignment of the marker with an element of a graphical user interface of an electronic device comprising a camera;
• f. counting a number of visual features in the second portion of the content;
• and
• g. determining whether the counted number of visual features is sufficient for identification of the marker.

A non-transitory computer-readable medium embodying a set of computer-executable instructions, which, when executed in a computerized system comprising a central processing unit, a display device, a camera and a memory, in connection with an article comprising a content provided on the surface of the article and a marker, the marker being associated with a first portion of the content provided on the surface of the article, the marker being disposed outside of the associated first portion of the content on the surface of the article, cause the computerized system to perform a method comprising:

• a. using the display device to generate a graphical user interface, the user interface comprising a sight element and a live video portion;
• b. upon alignment of the sight element and the marker, using the camera to acquire an image of a second portion of the content within a field of view of the camera;
• c. extracting a plurality of image features from the acquired image;
• and
• d. using the extracted plurality of image features to identify a media or a function associated with the marker.