Methods, systems, and computer readable media for providing targeted services to telecommunications network subscribers based on information extracted from network signaling and data traffic

A system for providing targeted services to telecommunications network subscribers based on information extracted from network signaling and data traffic, the system comprising:

• a repository for storing subscriber and network related information;
• a telecommunications network node for sending and receiving network traffic, the node configured to extract subscriber and network related information from received network traffic and transmit the extracted information to the repository;
• a policy analytics engine for analyzing information stored in the repository to determine subscriber interests, behaviors, or preferences and for creating policy rules based on determined subscriber interests, behaviors, or preferences;
• and
• a policy node for implementing the created policy rules in response to network events.

A non-transitory computer readable medium having stored thereon executable instructions that when executed by the processor of a computer control the computer to perform steps comprising:

• collecting subscriber and network related information from nodes in a telecommunications network;
• storing the subscriber and network related information in a repository for storing and maintaining that data;
• analyzing the information stored in the repository to determine subscriber interests, behaviors, or preferences;
• creating policy rules based on determined subscriber interests, behaviors, or preferences;
• and
• implementing the created policy rules in response to network events.