Organizational system for personal effects

A woman's purse comprising:

• a bag body having a closed lower end and an open upper end, said bag body defining an interior space accessible via said open end, said bag body being constructed of a flexible material;
• a shoulder strap attached to an upper portion of said bag body, said shoulder strap causing said bag body to hang in an upright position with said open upper end above said closed lower end;
• a rigid, self-supporting storage basket formed as a rigid unitary body, said storage basket being positioned within the interior space and fixedly attached to said flexible material of said bag body, said rigid storage basket having rigid fixedly interconnected walls cooperating to define a plurality of individual storage compartments of fixed size disposed adjacent one another in a substantially planar array comprising at least two storage compartments in each of two orthogonal directions, each of said plurality of individual storage compartments defining a volume substantially parallelepiped in shape, at least two of said plurality of individual storage compartments being identical in size and shape, each of said plurality of individual storage compartments having a respective open end manually accessible via said open upper end of said bag body when said bag body and basket are carried in the upright position by said shoulder strap.