System and Method for Content Browsing Using a Non-Realtime Connection

A system for providing content-related interactivity services to a mobile device, comprising:

• a content server comprising a first communications interface for automatically receiving metadata describing live content, and a second communications interface for receiving automatically from the mobile device first information related to browsing interests of a user of the mobile device, wherein the live content is scheduled for over-the-air broadcast, wherein the broadcast of the live content is not under control of the content server, wherein the second communications interface communicates the first information to the content server from a wireless connection;
• an adaptive search engine comprising a third communications interface for retrieving automatically personalized content and a fourth communications interface for sending the personalized content to the content server, wherein the personalized content is retrieved by the adaptive search engine based on the metadata and the first information, wherein the search by the adaptive search engine is based upon criteria related to the user;
• a memory associated with the content server for storing the personalized content;
• and
• a transmitter for automatically transmitting by the content server the personalized content to the mobile device using a facility selected from the group comprising an over-the-air broadcast transmitter and the wireless connection.