System and method of delivering advertisement data to a mobile device

A machine-readable storage medium, comprising executable instructions which, responsive to being executed by a processor, cause the processor to perform operations comprising:

• receiving an advertisement selection identifying a selected advertisement of a plurality of advertisements, wherein the advertisement selection indicates that metadata related to the selected advertisement is to be sent to a particular mobile device associated with a media processor;
• extracting metadata from video content corresponding to the selected advertisement;
• sending an indication of the advertisement selection to an advertisement data management system, in response to the advertisement selection;
• and
• sending an identification of a selected mobile device to the advertisement data management system to cause the advertisement data management system to deliver a reformatted version of the selected advertisement to the mobile device.

A device comprising:

• a memory to store executable instructions;
• and
• a processor coupled to the memory, wherein the processor, responsive to executing the instructions, performs operations comprising:
• sending metadata related to an advertisement from an advertisement data management system to a mobile device;
• sending data to a media processor indicating a plurality of mobile devices;
• receiving an identification of a selected mobile device of the plurality of mobile devices, wherein the identification is made from the media processor from a graphical menu indicating the plurality of mobile devices;
• and
• delivering a reformatted version of the advertisement to the selected mobile device, wherein the selected mobile device stores the reformatted version of the advertisement previously displayed by the media processor on a display device, for presentation at the selected mobile device.