System and method for modifying advertisement responsive to epg information

A method for transmitting advertisements, the method comprising:

• transmitting, to a user equipment of a user, a first portion of a video and a second portion of the video;
• selecting a primary advertisement information item;
• comparing data associated with each of a plurality of supplemental advertisement information items with a user profile information item associated with the user, wherein the plurality of supplemental advertisement information items are associated with the primary advertisement information item;
• selecting a first supplemental advertisement information item of the plurality of supplemental advertisement information items when the data associated with the first supplemental advertisement information item matches the user profile information item;
• and
• transmitting, to the user equipment of the user, the primary advertisement information item and the first supplemental advertisement information item after the first portion of the video and before the second portion of the video such that when the video is displayed on the user equipment of the user, wherein the primary advertisement information item and the first supplemental advertisement item are displayed together after the first portion of the video and before the second portion of the video.

A non-transitory machine-readable medium comprising instructions thereon for transmitting advertisements, the instructions comprising:

• instructions to transmit, to a user equipment of a user, a first portion of a video and a second portion of the video;
• instructions to select a primary advertisement information item;
• instructions to compare data associated with each of a plurality of supplemental advertisement information items with a user profile information item associated with the user, wherein the plurality of supplemental advertisement information items are associated with the primary advertisement information item;
• instructions to select a first supplemental advertisement information item of the plurality of supplemental advertisement information items when the data associated with the first supplemental advertisement information item matches the user profile information item;
• and
• instructions to transmit, to the user equipment of the user, the primary advertisement information item and the first supplemental advertisement information item after the first portion of the video and before the second portion of the video such that when the video is displayed on the user equipment of the user, wherein the primary advertisement information item and the first supplemental advertisement item are displayed together after the first portion of the video and before the second portion of the video.

A system for transmitting advertisements, the system comprising:

• control circuitry configured to:
• select a primary advertisement information item;
• compare data associated with each of a plurality of supplemental advertisement information items with a user profile information item associated with the user, wherein the plurality of supplemental advertisement information items are associated with the primary advertisement information item;
• and
• select a first supplemental advertisement information item of the plurality of supplemental advertisement information items when the data associated with the first supplemental advertisement information item matches the user profile information item;
• and
• communications circuitry configured to:
• transmit, to a user equipment of a user, a first portion of a video and a second portion of the video;
• transmit, to the user equipment of the user, the primary advertisement information item and the first supplemental advertisement information item after the first portion of the video and before the second portion of the video such that when the video is displayed on the user equipment of the user, wherein the primary advertisement information item and the first supplemental advertisement item are displayed together after the first portion of the video and before the second portion of the video.