Mechanism for rendering advertising objects into featured content

A method of inserting an advertisement into a data stream, the method comprising the following operations performed by one or more processors:

• extracting a metatag from the data stream;
• identifying an advertising descriptor based the extracted metatag and characteristics of a scene associated with the data stream;
• selecting, based on the identified advertising descriptor, an advertising object from a plurality of advertising objects, the identified advertising descriptor reflecting a temporal transformation of the advertising object within the scene, so that the advertising object appears as if the advertising object was originally included in the data stream;
• inserting the advertising object into the scene included in the data stream;
• and
• transmitting the data stream with inserted advertising object to a recipient.

A system configured to insert advertisements into a data stream, comprising:

• a data communications device configured to:
• receive the data stream;
• and
• a controller configured to:
• extract a metatag from the data stream;
• identify an advertising descriptor based the extracted metatag and characteristics of a scene associated with the data stream;
• select, based on the identified advertising descriptor, an advertising object from a plurality of advertising objects, the identified advertising descriptor reflecting a temporal transformation of the advertising object within the scene, so that the advertising object appears as if the advertising object was originally included in the data stream;
• and
• insert the advertising object into the scene included in the data stream,
• wherein the data communications device is further configured to transmit the data stream with inserted advertising object to a recipient.

A non-transitory computer-readable medium encoded with instructions that, when executed by at least one processor, configure the at least one processor to:

• extract a metatag from a data stream;
• identify an advertising descriptor based the extracted metatag and characteristics of a scene associated with the data stream;
• select, based on the identified advertising descriptor, an advertising object from a plurality of advertising objects, the identified advertising descriptor reflecting a temporal transformation of the advertising object within the scene, so that the advertising object appears as if the advertising object was originally included in the data stream;
• and
• insert the advertising object into the scene included in the data stream for subsequent transmission to a recipient.