Interrelated multiple screen advertising
AssigneeThomson Licensing
InventorsKenneth Alan Rudman, David Anthony Campana
Life of this patent
Estimating the term…
Abstract
In multiple screen environments, an advertising server and a media server can interact with the multiple screens to ensure that advertisements are acknowledged by a viewer. In one example, a main or first screen is obscured to some extent until a viewer acknowledges the advertisement on one or more secondary devices. The extent of obscuring the main screen can be varied as well as the frequency of displaying the advertisement. This allows the user's viewing behavior to be modified based on the method of advertisement placement.
Claims12
A system that places advertisements, comprising:
- a media server that provides viewing content and interacts with a plurality of viewing devices;
- the viewing devices comprising at least a first screen and a second screen;
- and
- an advertising server that interacts with the media server and with the first screen and the second screen to place advertisements on the first screen and second screen, the advertisements maintained on the first screen until an acknowledgment is received from the second screen.
A method for placing advertisements, comprising:
- sending an advertisement to at least one of a plurality of associated screens;
- sending an indication of the advertisement to at least one other associated screen;
- and
- maintaining the advertisement on the at least one of the plurality of associated screens until an acknowledgment is received from the at least one other associated screen.
A system that places advertisements in a multi-screen environment, comprising:
- a means for sending an advertisement to at least a first screen of a plurality of associated screens;
- a means for sending an indication of the advertisement to at least a second screen of the plurality of associated screens;
- and
- a means for maintaining the advertisement on the first screen until an acknowledgment is received from the second screen.
Dependencies are inferred from the claim text.