Methods and apparatus to measure exposure to streaming media
AssigneeThe Nielsen Company (US), LLC
InventorJan Besehanic
Life of this patent
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Abstract
Methods and apparatus to measure exposure to streaming media are described. An example method includes demultiplexing a closed captioning transport stream from a media stream, the media stream intercepted intermediate a media device and a display. Metadata is extracted from the closed captioning transport stream. At least one of the metadata or data based on the metadata is exported to a media measurement server.
Claims23
A method of measuring exposure to streaming media, the method comprising:
- demultiplexing, with a processor, a closed captioning transport stream from a media stream, the media stream intercepted intermediate a media device and a display;
- extracting metadata from the closed captioning transport stream;
- and
- exporting at least one of the metadata or data based on the metadata to a media measurement server.
An apparatus to measure exposure to streaming media, the apparatus comprising:
- a media interceptor to intercept a media stream intermediate a media device and a display;
- a demultiplexer to demultiplex a closed captioning transport stream from the media stream;
- a metadata extractor to extract metadata from the closed captioning transport stream;
- and
- a transmitter to transmit the metadata to a media measurement server.
A tangible machine-readable storage medium comprising instructions which, when executed, cause a machine to at least:
- demultiplex a closed captioning transport stream from a media stream, the media stream intercepted intermediate a media device and a display;
- extract metadata from the closed captioning transport stream;
- and
- export at least one of the metadata or data based on the metadata to a media measurement server.
23-30. (canceled)
Dependencies are inferred from the claim text.