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AssigneeUnited Video Properties, Inc.
InventorsWilliam L. Thomas, Joel G. Hassell, Edward B. Knudson, Connie T. Marshall, Thomas R. Lemmons, Franklin E. Boyer, David M. Berezowski, Donald C. Kern, Michael D. Ellis
Estimating the term…
A program guide system is provided in which interactive television program guide advertisement usage is monitored. Advertisement usage may be monitored by monitoring when advertisements are transmitted from a television distribution facility to user television equipment. Advertisement usage information may also be monitored by monitoring when advertisements are received by the user television equipment. Advertisement usage information may also be monitored at the time at which advertisements are displayed by a program guide. Less important data may be filtered from the collected advertisement usage data. Other activities that may be monitored include the viewing activities of the user, which program guide screens are displayed, and which non-program-guide applications are used. Real-time ratings information (e.g., real-time ratings of the popularity of certain television programs, video games, or other applications) may be provided to users in real time.
1-118. (canceled)
A method for determining an effectiveness of at least one of an advertisement and an advertisement region, the method comprising:
A system for determining an effectiveness of at least one of an advertisement and an advertisement region, the system comprising:
A non-transitory machine-readable medium comprising instructions thereon for determining an effectiveness of at least one of an advertisement and an advertisement region, the instructions comprising:
Dependencies are inferred from the claim text.