Initiating Actions on a Third-Party System Through Interaction with a Social Networking System

A method comprising:

• presenting a description of content associated with a third-party system to one or more users of a social networking system including at least one interface element associated with an action on the third-party system, the third-party system associated with a domain different than a domain of the social networking system;
• receiving an interaction with the at least one interface element associated with the action on the third party system from a user;
• and
• transmitting a request to perform the action on the third-party system responsive to receiving the interaction, the request including a command for the third-party system to perform the action associated with the at least one interface element.

A method comprising:

• transmitting content from a third-party system to a social networking system for presentation to users of the social networking system, the third-party system associated with a domain different than the domain of the social networking system;
• receiving a request to perform an action on the third-party system from the social networking system, the request identifying a user and a command for performing the action by the third-party system;
• performing the action on the third-party system by retrieving an account associated with the identified user and executing the command;
• and
• transmitting a confirmation that the action was performed to the social networking system.