Dynamic generation of mobile web experience

A system comprising:

• a layout module configured to obtain a layout of a Web page in response to receipt of a request for the Web page from a mobile device, the request specifying a device type that indicates a type of the mobile device, the layout configured for a non-mobile device, the layout module further configured to parse the layout to determine a plurality of modules that are included in the layout, each of the modules comprising metadata specifying a respective data type that indicates a type of data that is included in the respective module;
• a plurality of renderers that correspond to the plurality of respective modules, each renderer configured to render respective content that is associated with the respective data for the respective module based on the respective metadata;
• and
• a generation module configured to generate a user interface for the mobile device, on-the-fly at runtime, that includes the contents rendered by the respective renderers in accordance with a format that is based on the device type.

A computer program product comprising a computer-readable storage medium having computer program logic recorded thereon for enabling a processor-based system to provide content to a user, comprising:

• a first program logic module for enabling the processor-based system to obtain a layout of a Web page in response to receipt of a request for the Web page from a mobile device, the request specifying a device type that indicates a type of the mobile device, the layout configured for a non-mobile device;
• a second program logic module for enabling the processor-based system to parse the layout to determine a plurality of modules that are included in the layout, each of the modules comprising metadata specifying a respective data type that indicates a type of data that is included in the respective module;
• a third program logic module for enabling the processor-based system to retrieve module data from the layout using a data extraction application programming interface (API) that is configured in accordance with a plurality of module-specific identifiers that corresponds to the plurality of respective modules;
• a fourth program logic module for enabling the processor-based system to select a renderer from a plurality of renderers to render respective content that is associated with the respective data for each of the plurality of modules based on the respective metadata;
• and
• a fifth program logic module for enabling the processor-based system to generate a user interface for the mobile device, on-the-fly at runtime, that includes the contents rendered by respective renderers in accordance with a format that is based on the device type.