Methods and apparatus to measure exposure to streaming media
AssigneeThe Nielsen Company (US), LLC
InventorJan Besehanic
Life of this patent
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Abstract
Methods and apparatus to measure exposure to streaming media are disclosed herein. An example method includes demultiplexing a closed captioning transport stream from a media stream, the media stream intercepted intermediate a media device and a display. Metadata is extracted from the closed captioning transport stream. At least one of the metadata or data based on the metadata is exported to a media measurement server.
Claims20
A method comprising:
- obtaining a watermark associated with media;
- embedding a textual representation of the watermark into a timed text track;
- transcoding the media into a transport stream, the transport stream having a streaming format;
- transmitting the media and the timed text track to a media device, the media device to embed the watermark into a transport stream of the media;
- intercepting the media;
- accessing the watermark in the transport stream;
- and
- forwarding the watermark to a central facility.
A system to measure exposure to streaming media, the system comprising:
- a service provider to obtain a watermark associated with media, the service provider to embed the watermark into a timed text track;
- a media device to receive the media and the timed text track from the service provider, the media device to embed the watermark of the timed text track into a closed captioning portion of the media, the media device to transmit the media to a display;
- and
- a media monitor to intercept the media intermediate the media device and the display, the media monitor to access the watermark in the closed captioning portion.
A tangible machine-readable storage medium comprising machine-readable instructions which, when executed, cause a machine to:
- obtain a watermark associated with media;
- embed a textual representation of the watermark into a timed text track;
- transcode the media into a transport stream, the transport stream having a streaming format;
- transmitting the media and the timed text track to a media device, the media device to embed the watermark into a transport stream of the media;
- intercept the media;
- access the watermark in the transport stream;
- and
- forward the watermark to a central facility.
Dependencies are inferred from the claim text.