US 2014/0229418 A1 · SYSTEMS AND METHODS FOR DESIGNING EXPERIMENTS

Abstract

Methods and systems for designing an experiment using a computer to determine whether the experiment is a true experiment are described. These approaches allow a user who is unsophisticated in the complexities of true experimental design to design and deploy an experiment that produces substantially confound-free results and can be used to determine and quantify any causal relationship between independent and dependent variables. The computer may select one or more independent and/or dependent variables of the experiment or may assist the user in selection of independent and/or dependent variables. Formation of control and treatment groups, randomization and/or blocking to reduce the effects of confounding variables may be performed by the computer with or without input from the user.

Claims4

Dependent claims

A digital signage system having a plurality of displays dispersed in multiple locations and one or more processors and memories, comprising:

an experiment design processor selecting test locations where experimental content and control content will be presented,
wherein the experiment design processor generates a playlist for the experimental content and the control content, wherein the experiment design processor randomizes the playlist such that schedule and location confounds are eliminated;
a player controller receiving the playlist and presenting the playlist on the players of the digital signage network at the test locations;
a data acquisition device collecting data regarding activities at the test locations;
an analysis module determines if the experimental content is effective based on the collected data.

2 more elements

Dependencies are inferred from the claim text.

Systems and methods for designing experiments

Life of this patent

Systems and methods for designing experiments

Life of this patent

Abstract

Claims4