Methods for and apparatus for providing personal compatibility media feedback based upon total personal values

Apparatus for providing a scaled rating of a subject to a user based upon emotional motivators and emotional qualifiers, the apparatus comprising:

• a computerized server comprising a processor and a digital storage in logical communication with a digital communications network;
• and
• executable software stored on the digital storage and executable on demand, the software operative with the processor to cause the apparatus to:
• transmit a graphical user interface comprising an assessment criteria of Total Person Values based upon Emotional Motivators associated with a User;
• receive feedback related to the assessment criteria;
• generate Total Personal Values associated with the User;
• transmit via the digital communications network a media page comprising one or more subject areas;
• and
• transmit a Media Indicator comprising scaled value, wherein the Media Indicator is based upon the Emotional Motivators associated with the User, Emotional Qualifiers associated with the subject area and the generated Total Personal Values.