Invocation of accessory-specific user experience

An online marketplace environment providing accessory-specific information, the environment comprising:

• one or more computing devices comprising processing units and memory;
• and
• the one or more computing devices configured to perform operations supporting providing the accessory-specific information, the operations comprising:
• receiving by the one or more computing devices, accessory device information over a communication network;
• selecting one or more accessory-specific goods or services based on the accessory device information;
• and
• transmitting accessory-specific information indicating the selected one or more accessory-specific goods or services over the communication network.

A computer-readable memory storing computer-executable instructions for causing a computing device in an online marketplace environment to perform a method of providing accessory-specific information, the method comprising:

• receiving accessory device information over a communication network, wherein:
• the accessory device information comprises one or more accessory attribute values;
• and
• the online marketplace comprises a database, the database comprising a plurality of entries, the entries comprising information indicating a good or service and the one or more accessory attribute values;
• selecting one or more accessory-specific goods or services based on the one or more accessory attribute values of the accessory device information;
• and
• transmitting accessory-specific information indicating the selected one or more accessory-specific goods or services over the communication network.