Location and transaction-based recommendations

A recommendation server system for providing product or service suggestions to a user comprising a computer server configured for:

• receiving transaction data from a merchant device, the transaction data comprising information about a transaction between a merchant affiliate and the user;
• identifying a suggested product or service based on the transaction data;
• determining a geographical location for the user based on a location associated with the merchant affiliate;
• determining a search vicinity for the user based on the geographical location and the suggested product or service;
• selecting a suggested merchant associated with a location within the search vicinity based on the suggested product or service;
• sending information about the suggested product or service and the suggested merchant to a user device operated by the user.

A non-transitory computer readable medium configured to store instructions executable by a computer processor, the instructions for:

• receiving transaction data from a merchant device, the transaction data comprising information about a transaction between a merchant affiliate and a user;
• identifying a suggested product or service based on the transaction data;
• determining a geographical location for the user based on a location associated with the merchant affiliate;
• determining a search vicinity for the user based on the geographical location and the suggested product or service;
• selecting a suggested merchant associated with a location within the search vicinity based on the suggested product or service;
• sending information about the suggested product or service and the suggested merchant to a user device operated by the user.