Systems and methods for skinning an application with interactive content

A system for skinning an application with interactive content, comprising:

• a data processing system configured to:
• receive an electronic package of assets from a content provider, the package of assets substantially complying with a standard;
• replace at least one of a plurality of placeholders in an electronic application with content from the package of assets, the plurality of placeholders being references to items of content described in the standard;
• provide the application at a graphical user interface;
• identify via an interface corresponding to at least one content of the electronic package of assets and/or at least one placeholder of the plurality of placeholders, an event of the electronic application;
• and
• responsive to the identification of the event, update the content associated with the at least one placeholder of the electronic application.

A computer readable storage medium having instructions to skin an application with interactive content, the instructions comprising instructions to:

• receive an electronic package of assets from a content provider, the package of assets substantially complying with a standard;
• replace at least one of a plurality of placeholders in an electronic application with content from the package of assets, the plurality of placeholders being references to items of content described in the standard;
• provide the application at a graphical user interface;
• identify via an interface corresponding to at least one content of the electronic package of assets and/or at least one placeholder of the plurality of placeholders, an event of the electronic application;
• and
• responsive to the identification of the event, update the content associated with the at least one placeholder of the electronic application.