Display ads testing tool for rich media developers
AssigneeMicrosoft Corporation
InventorsKalpit Jain, Venkatesh Manian, Matthew David Barbour
Life of this patent
Estimating the term…
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AssigneeMicrosoft Corporation
InventorsKalpit Jain, Venkatesh Manian, Matthew David Barbour
Estimating the term…
An ad test tool allows rich media developers to test ads in both a stand-alone environment and within live web pages. The ad test tool includes a stand-alone ad test tool, a live site ad test tool, and a rules and compliancy engine. The stand-alone ad test tool tests ads in a stand-alone environment by providing the ad rendering framework necessary to render ads on the user's local device. The live site ad test tool tests ads on live web pages. The live site ad test tool includes a proxy that intercepts ad requests from web pages and replaces the ads on the web pages with test ads. The rules and compliancy engine checks test ads for compliancy for security and privacy purposes and also verifies that click tracking and/or impression tracking operate properly.
A computer-storage medium including computer-useable instructions that, when used by a computing device, cause the computing device to perform operations for testing an ad in a web page, the operations comprising:
A computing device for testing an ad, the computing device comprising:
A computer-implemented method for testing an ad using an ad test tool, the method comprising:
Dependencies are inferred from the claim text.