System and method for extracting style information from web pages and generating advertisements
AssigneeGoogle Inc.
InventorsKai Ye, Yongtai Zhu, Zuo Yan, Guannan Zhang
Life of this patent
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Abstract
Apparatus and method for generating advertisements for an advertiser based upon style information contained in the advertiser's web pages. An ad generation system is used to analyze and extract style information from the advertiser's web pages. The style information can then be incorporated into an advertisement template to generate the advertisement for the advertiser.
Claims30
A computer-implemented method for generating advertisements, the method comprising:
- analyzing at least one web page to determine style information of the at least one web page;
- extracting the style information from the at least one web page;
- and
- generating an advertisement based upon the style information extracted from the at least one web page.
An apparatus comprising:
- a memory for storing an advertiser's web page;
- an ad generation system to analyze the advertiser's web page, extract style information from the web page and generate an advertisement based upon the style information extracted from the web page;
- and
- a second memory for storing the advertisements.
A computer-readable data storage medium on which is stored programming instructions adapted for execution by one or more processors to:
- analyze at least one web page to determine style information of the at least one web page;
- extract style information from the at least one web page;
- and
- generate an advertisement based upon the style information extracted from the at least one web page.
Dependencies are inferred from the claim text.