Dynamic Pricing for Content Presentations
AssigneeGoogle Inc.
InventorsAmit Paunikar, Michael Hochberg
Life of this patent
Estimating the term…
Abstract
A request for content is received. First content is selected for the request. The first content is selected from among multiple content items based on information in the request, a characteristic of how the first content is to be presented, and a stored pricing threshold value selected based on the characteristic. The characteristic of how the first content is to be presented includes an amount of available space that is occupied by the first content when the first content is presented. The selected first content is provided for presentation by a publisher that provides second content.
Claims21
(canceled)
A computer-implemented method, comprising:
- receiving a content item request specifying characteristics of a content item block in which a content item will be presented;
- selecting a responsive content item based on the characteristics of the content item block;
- determining that the responsive content item has a first dynamically selectable presentation size and a second dynamically selectable presentation size that differs from the first presentation size;
- selecting, from among the first dynamically selectable presentation size and the second dynamically selectable presentation size, a selected presentation size for the responsive content item based, at least in part, on a first bid for the first presentation size and a second bid for the second presentation size, the first bid being different from the second bid;
- and
- providing, in response to the request, data that cause presentation of the responsive content item according to the selected presentation format.
A system comprising:
- one or more data processing apparatus;
- and
- a data store storing instructions that, when executed by the one or more data processing apparatus, cause the one or more data processing apparatus to perform operations comprising:
- receiving a content item request specifying characteristics of a content item block in which a content item will be presented;
- selecting a responsive content item based on the characteristics of the content item block;
- determining that the responsive content item has a first dynamically selectable presentation size and a second dynamically selectable presentation size that differs from the first presentation size;
- selecting, from among the first dynamically selectable presentation size and the second dynamically selectable presentation size, a selected presentation size for the responsive content item based, at least in part, on a first bid for the first presentation size and a second bid for the second presentation size, the first bid being different from the second bid;
- and
- providing, in response to the request, data that cause presentation of the responsive content item according to the selected presentation format.
A computer readable medium comprising instructions that, when executed by one or more data processing apparatus, cause the one or more data processing apparatus to perform operations comprising:
- receiving a content item request specifying characteristics of a content item block in which a content item will be presented;
- selecting a responsive content item based on the characteristics of the content item block;
- determining that the responsive content item has a first dynamically selectable presentation size and a second dynamically selectable presentation size that differs from the first presentation size;
- selecting, from among the first dynamically selectable presentation size and the second dynamically selectable presentation size, a selected presentation size for the responsive content item based, at least in part, on a first bid for the first presentation size and a second bid for the second presentation size, the first bid being different from the second bid;
- and
- providing, in response to the request, data that cause presentation of the responsive content item according to the selected presentation format.
Dependencies are inferred from the claim text.