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US 2014/0229294 A1Published application
Method of enhancing emails with targeted ads
AssigneeConsallus Group L.L.C.
InventorsJason Bosarge, Roger Little
Life of this patent
Estimating the term…
Abstract
A computer method and system for intercepting email messages, scanning the email messages for key words, determining whether the key words match or relate to key words determined to relate to advertising content, and enhancing the email message by routing the emails to recipients in a manner so that highly relevant, highly targeted advertising tag lines or other content are displayed together with the emails when the emails are accessed and viewed by email recipients.
Claims1
A method comprising:
- accessing an electronic transmission transmitted from a client computing device or ready for transmission from the client computing device;
- selecting one or more advertisements for insertion into the electronic transmission;
- inserting the selected one or more advertisements into the electronic transmission;
- and
- initiating a payment to a user of the client computing device, the payment being provided to the user in exchange for allowing the one or more advertisements to be placed in the electronic transmission.
2 more elements
Dependencies are inferred from the claim text.