US 2014/0229293 A1 · TECHNIQUES FOR FACILITATING THE PROMOTION OF ORGANIC CONTENT

Abstract

Techniques for facilitating the promotion of content are described. Consistent with some embodiments, a content promotion interface is presented with a content item, enabling a user to promote the content item. By promoting the content item, the user can influence one or more algorithms used in selecting and presenting content items to other users, such that the promoted content item is provided preferential processing and may be selected for presentation in situations where it may otherwise not be (e.g., if not promoted), and the promoted content item may be presented in a manner designed to garner more collective user-attention than the content item would otherwise receive, if presented in a conventional manner (e.g., without having been promoted).

Claims18

Dependent claims

A method to facilitate promotion of a content item via a network-based application, the method comprising:

presenting with the content item a user interface element providing a first user with an option to promote the content item;
receiving, at a processor-implemented content promotion module, a content promotion request for the content item, the content promotion request received as a result of the first user interacting with the user interface element;
subsequent to receiving the content promotion request and until some predetermined condition is satisfied, for each request to present to a user other than the first user a set of content items in a content feed, promoting the content item by providing preferential processing for the content item when determining a set of content items to be presented to a user.

Dependencies are inferred from the claim text.

Techniques for facilitating the promotion of organic content

Life of this patent

Techniques for facilitating the promotion of organic content

Life of this patent

Abstract

Claims18