Targeting users based on persona data
Assignee140 Proof, Inc.
InventorsJon Elvekrog, John Manoogian, III
Life of this patent
Estimating the term…
Abstract
A method of targeted advertisement distribution based on persona data derived from a social network, wherein the social network includes a plurality of content streams, each content stream associated with a user and a user summary. The method includes the steps of receiving an advertisement request from a third party environment with associated content, identifying a content stream that includes a reference to the third party content, identifying a persona based on the user associated with the identified content stream, and serving an advertisement to the third party environment based on the identified persona.
Claims19
A method for advertisement distribution comprising:
- at a server,
- receiving an advertisement request from a third party environment for an unknown user, the third party environment having a different domain than a social network;
- identifying a reference to the third party environment within a first content stream of the social network;
- and
- serving an advertisement to the third party environment for the unknown user based on a user summary associated with the first content stream.
A method for targeted advertisement distribution, comprising:
- at a server:
- receiving an advertisement request from a third party environment for an accessing entity, the third party environment having a different domain from a social network;
- in response to the accessing entity being an unknown entity:
- detecting a reference to the third party environment within a first content stream of the social network, the social network comprising a plurality of content streams, each associated with a user summary;
- and
- serving an advertisement to the third party environment based on a first user summary associated with the first content stream.
Dependencies are inferred from the claim text.