Taxonomy based targeted search advertising

A method of automatically generating adgroups for use in a search advertising, comprising:

• obtaining source data describing a set of product data using a adgroup creation server system, where a piece of product data comprises a set of attribute-value pairs describing a set of products;
• obtaining a list of initial keywords using the adgroup creation server system, where the keywords in the initial list of keywords comprise keyword components;
• obtaining a taxonomy based on the source data and the initial list of keywords using the adgroup creation server system, where the taxonomy uniquely maps the source data to a set of categories and attributes and maps the keyword components to the categories and attributes;
• identifying a set of category data based on the source data and the taxonomy using the adgroup creation server system, where an identified category in the set of category data classifies at least one piece of product data based on the attribute-value pairs for the piece of product data and the keyword components within the taxonomy;
• identifying one or more landing pages that are relevant to at least one piece of product data based on the set of product data and the set of category data using the adgroup creation server system;
• and
• automatically generating adgroups comprising the identified set of category data, product data corresponding to the set of category data, and the identified landing pages using the adgroup creation server system.