Systems and methods for targeted advertising
AssigneeAwel LLC
InventorsMarcus G. Larner, Andrew Michael Moeck
Life of this patent
Estimating the term…
Abstract
Methods of generating recommendations may include obtaining social network data from one or more network resources. Word relationships may be created between selected words in the social network data to produce relationship data. Advertisement or other asset recommendations may be generated for a target user by analyzing browse information of the target user to identify one or more words. Other words in the relationship data may be identified that are related to the words in the target user's browse information. One or more advertisements may be identified having at least one keyword that corresponds to the other words. At least a portion of these advertisements may be selected from a data repository to provide to the target user.
Claims11
1-19. (canceled)
A system for generating targeted advertisement recommendations, the system comprising:
- under control of a hardware processor:
- a data aggregation module configured to obtain a plurality of words from a social network;
- a relationship mining module in communication with the data aggregation module, the relationship mining module configured to create word relationships between selected ones of the plurality of words to produce relationship data,
- each of the word relationships reflecting a degree of association between two or more of the selected words, wherein the degree of association is based at least in part on an amount of social momentum between said selected words;
- and
- a recommender configured to generate targeted advertising based at least in part on said relationship data.
Dependencies are inferred from the claim text.