System and process for targeted mobile advertising based on wireless service and associated shopping behavior
AssigneeTracFone Wireless, Inc.
InventorsDouglas COHEN, Lavanya MANCHIKATLA
Life of this patent
Estimating the term…
Loading patent…
AssigneeTracFone Wireless, Inc.
InventorsDouglas COHEN, Lavanya MANCHIKATLA
Estimating the term…
A system and process to generate and send targeted advertising to wireless devices from a computer system is disclosed and includes determining a retail location where wireless service for a wireless device has been purchased utilizing the computer system. The process further include identifying information of the wireless device based on an authorization of the wireless service for the wireless device purchased at the retail location utilizing the computer system, determining a previous history of purchasing wireless service associated with the wireless device of the consumer utilizing the computer system, determining a next likely time the consumer will be purchasing wireless service for the wireless device utilizing the computer system, and sending advertisements prior to the next likely time the consumer will be purchasing wireless service for the wireless device utilizing the computer system.
A system configured to generate and send targeted advertising to wireless devices comprising:
A system configured to generate and send targeted advertising to wireless devices comprising:
A process to generate and send targeted advertising to wireless devices from a computer system comprising:
Dependencies are inferred from the claim text.