US 2014/0229277 A1 · DATA COLLECTION AND TARGETED ADVERTISING SYSTEMS AND METHODS

Abstract

Embodiments of a mobile device and server system are described. The mobile devices communicate with the server system and present targeted content, such as advertisements to the mobile device users. The content is targeted based on usage statistics stored on the server system which were previously collected from the mobile device. The server receives the usage statistics collected from the mobile device, makes inferences about preferences of users by tracking application and/or content usage behaviors of the users, generates recommendations for advertisements targeted toward the users of the mobile devices based on usage statistics; and transmits the recommendations to one or more of the mobile devices for presentation to the user(s).

Claims18

Dependent claims

A mobile telecommunications device comprising:

a display for displaying content to a user;
one or more input devices for collecting input from the user;
and
one or more processors adapted and programmed to communicate with a server system and to present targeted advertisements to the user, the advertisements being targeted based at least in part on usage statistics stored on the server system and having been previously collected from the mobile telecommunications device.

1 more element

Dependencies are inferred from the claim text.

Facts

Application

14/177,823Filed 11 Feb 2014

Priority

30 Apr 2008

Published

14 Aug 2014

Term ends

Not estimatedThe source records don’t support an estimate.

Classification7 codes

G06Q 30/0254
Targeted advertisements: based on statistics
G06F 16/335
Querying: filtering based on additional data, e.g. user or group profiles
G06F 16/337
Filtering based on additional data, e.g. user or group profiles: profile generation, learning or modification
G06F 16/9535
Querying, e.g. by the use of web search engines: search customisation based on user profiles and personalisation

Family

Application61/049,030Us provisional application · filed 30 Apr 2008

Application61/074,995Us provisional application · filed 23 Jun 2008

Application61/075,304Us provisional application · filed 24 Jun 2008

Application12/433,881Division · filed 30 Apr 2009

Application14/177,823Division

US 2009/0298480 A1Published application

US 8,660,539 B2Related patent

US 2014/0229277 A1This patent

From the US filing history. Foreign family members aren’t listed.

Data collection and targeted advertising systems and methods

Life of this patent

Data collection and targeted advertising systems and methods

Life of this patent

Abstract

Claims18