Systems and methods for adaptive scheduling of references to documents
AssigneeYahoo! Inc.
InventorsJeffrey E. F. Friedl, Kathleen L. Hartnack
Life of this patent
Estimating the term…
Abstract
The order and type of display of documents may be updated or adaptively scheduled. The documents may include advertisements and articles that are displayed together. A popularity or selection weight of the documents may be monitored and used to determine when and where to display the documents.
Claims20
A method for displaying links on a host web page comprising:
- determining a popularity value for each of the links, wherein each of the links comprises a link to a web page;
- selecting a subset of the links to display on the host web page, wherein the subset are selected based on the popularity value;
- receiving a popularity value for each advertisement from a pool of available advertisements;
- identifying at least one of the advertisements for display, wherein the at least one of the advertisements is identified based on the popularity value of the advertisements and a relation to the selected subset of the links;
- receiving a selection of a particular link, wherein the selection comprises a click of the particular link;
- updating the popularity value of the particular link based on the received selection;
- and
- updating the at least one of the advertisements for display based on the updating of the popularity value.
A method for displaying links in a host web page, the method comprising:
- tracking a popularity value of links based on selections of those links from other pages;
- tracking a popularity value of advertisements based on selections of those advertisements from other pages;
- identifying a subset of the links to display on the host web page based on the popularity value, wherein the subset of links are displayed on the host web page with an indicia for each of the links;
- identifying at least one advertisement for display on the host web page with the subset of links, wherein the identifying is based on a popularity value of the at least one advertisement and a relation of the at least one advertisement to the identified subset of links;
- updating the popularity value of the subset of links from the host web page based on selections of those links from the host web page;
- and
- updating the popularity value of the at least one advertisement from the host web page based on a selection of the at least one advertisement from the host web page.
A non-transitory computer readable medium having stored therein data representing instructions executable by a programmed processor for displaying links in a host web page, the storage medium comprising instructions operative for:
- determining a popularity value for each of the links, wherein each of the links comprises a link to a web page;
- selecting a subset of the links to display on the host web page, wherein the subset are selected based on the popularity value;
- receiving a popularity value for each advertisement from a pool of available advertisements;
- identifying at least one of the advertisements for display, wherein the at least one of the advertisements is identified based on the popularity value of the advertisements and a relation to the selected subset of the links;
- receiving a selection of a particular link, wherein the selection comprises a click of the particular link;
- adjusting which of the links are part of the subset based on the selections received;
- and
- updating the at least one of the advertisements for display based on the adjusting of the subset of links.
Dependencies are inferred from the claim text.