System and method to analyze and rate online advertisement placement quality and potential value
AssigneeVindico LLC
InventorsChristophe L. Clapp, Brian C. DeFrancesco
Life of this patent
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Abstract
A method, apparatus, system, article of manufacture, and computer program product provide the ability to rate advertisement placement quality. First data is collected from a panel of opt-in users. The first data is information about advertisement exposure and first web pages visited. A system of web crawlers are used to visit and render second web pages in a web browser to extract web crawling data. The web crawling data is information about advertisement placement in the second web pages. The first data is processed and aggregated with the web crawling data. Based on the aggregated first data and web crawling data, an ad placement quality rating is computed.
Claims24
A computer-implemented method for rating advertisement placement quality, comprising:
- collecting first data from a panel of opt-in users, wherein the first data comprises information about advertisement exposure and one or more first web pages visited;
- using a system of one or more web crawlers, visiting and rendering one or more second web pages in a web browser to extract web crawling data, wherein the web crawling data comprises information about advertisement placement in the one or more second web pages;
- processing and aggregating the first data with the web crawling data;
- and
- based on the aggregated first data and web crawling data, computing an ad placement quality rating.
An apparatus for rating advertisement placement quality, in a computer system comprising:
- (a) a computer having a memory;
- (b) an application executing on the computer, wherein the application is configured to:
- collect first data from a panel of opt-in users, wherein the first data comprises information about advertisement exposure and one or more first web pages visited;
- use a system of one or more web crawlers, visiting and rendering one or more second web pages in a web browser to extract web crawling data, wherein the web crawling data comprises information about advertisement placement in the one or more second web pages;
- process and aggregate the first data with the web crawling data;
- and
- based on the aggregated first data and web crawling data, compute an ad placement quality rating.
Dependencies are inferred from the claim text.