Inventory management system

A computer program product to optimize a monetary value of a use of non-content assets during a media distribution, the computer program product comprising:

• a computer-readable storage medium having computer-readable program code embodied therewith, the computer-readable program code comprising:
• computer-readable program code configured to compute an advertisement value of selling an inventory unit to an advertiser, wherein the inventory unit comprises a non-content asset during the media distribution;
• computer-readable program code configured to compute a promotional value of using the inventory unit to air a promotion for a program during the media distribution, wherein the promotion for the program comprises at least one of a local promotion and a national promotion;
• and
• computer-readable program code configured to evaluate the advertisement value and the promotional value to identify an opportunity to increase the monetary value earned from the use of the inventory unit.

A system, comprising:

• one or more computer processors;
• and
• a memory containing a program, which, when executed by the one or more computer processors, performs an operation to a monetary value of a use of non-programming time during a broadcast, the operation comprising:
• computing an advertisement value of selling an inventory unit to an advertiser, wherein the inventory unit comprises a non-content asset during the media distribution;
• computing a promotional value of using the inventory unit to air a promotion for a program during the media distribution, wherein the promotion for the program comprises at least one of a local promotion and a national promotion;
• and
• evaluating the advertisement value and the promotional value to identify an opportunity to increase the monetary value earned from the use of the inventory unit.