Method and apparatus for presenting content in response to user inputs using dynamic intelligent profiling

A method performed by a computer server system in communication with remote computing devices over a communication network, comprising:

• establish a web site on the communication network;
• storing a plurality of separate content for selective transmission to devices of users;
• storing a rule for selecting content from the plurality of separate content, the rule dependent on a geographic location, a time at the geographic location, and a weather condition at the geographic location, which are determined in response to indications of customer interactions with touchpoints using communication devices;
• receiving, from a first customer device, a first indication of a first interaction with a touchpoint;
• determining, in response to the first indication, first data including a first geographic location of the first customer device, the time of the first indication, and a current weather condition at the first geographic location;
• selecting first content from the plurality of separate content based on at least a portion of the first data and the rule;
• transmitting the first content to the first customer device in accordance with the rule;
• receiving, from a second customer device, a second indication of a second interaction with the touchpoint;
• determine, in response to the second indication, second data that includes a second geographic location of the second customer device, a time of the second indication, and a weather condition at the second geographic location;
• selecting second content from the plurality of separate content based on at least a portion of the second data and the rule;
• and
• transmitting the second content to the second customer device in accordance with the rule.

A method for dynamically presenting content to users of a web site:

• presenting a touchpoint to users on the web site;
• receiving a first interaction with the touchpoint from a first user device;
• determining a location of the first user device, a time at the location and a weather condition at the location;
• determine first content based on the location, date and time of the first user;
• presenting the first content to the first user in response to the first interaction;
• receiving a second interaction with the touchpoint from a second user device;
• determining a location of the second user device, a time at the location of the second user device and a weather condition at the location of the second user device;
• determining a redirection to a second web site based on the location, date and time of the second user device;
• and
• re-directing the second user device to the second web site in response to the second interaction with the touchpoint.