System and method for predicting and presenting a cross-sell product

A computer device for predicting a cross-sell product to be presented to a customer, the device comprising;

• one or more processors;
• and
• one or more memories coupled to the one or more processors;
• wherein the one or more memories include computer executable instructions stored therein that, when executed by the one or more processors, cause the one or more processors to:
• receive, via a computer network, a selection of a first insurance product;
• create, a product bundle for a customer account including the first insurance product;
• communicate a plurality of questions to a customer, associated with the customer account, wherein the plurality of questions relate to a first insurance product;
• receive, via the computer network, a plurality of customer information in response to the plurality of questions, wherein the plurality of customer information is used to calculate a price quote for the first insurance product;
• query a database containing a plurality of customer database information relating to the first insurance product;
• receive, via the computer network, the plurality of customer database information from the database, in response to the query;
• determine, whether the plurality of customer information relating to the first insurance product is indicative of a second insurance product for the customer account, wherein the second insurance product for the customer requires a customer-specific price quote;
• determine, whether the plurality of customer database information relating to the first insurance product is indicative of the second insurance product for the customer account;
• wherein, when it is determined that at least one of the plurality of customer database information or the plurality of customer database information is indicative of the second insurance product for the customer account;
• identify the second insurance product as a potential cross-sell product for the customer account;
• determine that at least one of the plurality of customer information or the plurality of customer database information is adequate to calculate a preliminary price quote for the second insurance product for the customer account;
• determine a preliminary price quote for the second insurance product for the customer account using at least one of the plurality of customer information received in response to the plurality of questions or the plurality of customer database information received in response to the query;
• determine a bundle discount to be applied to the customer account based on the first insurance product and second insurance product;
• generate a message presenting the second insurance product and the preliminary price quote and the bundle discount;
• and
• display the message.

A non-transitory computer readable storage medium comprising computer readable instructions stored thereon for predicting a cross-sell product to be presented to a customer, the instructions when executed on one or more processors cause the one or more processors to;

• receive, via a computer network, a selection of a first insurance product;
• create, a product bundle for a customer account including the first insurance product;
• communicate a plurality of questions to a customer, associated with the customer account, wherein the plurality of questions relate to a first insurance product;
• receive, via the computer network, a plurality of customer information in response to the plurality of questions via the computer network, wherein the plurality of customer information is used to calculate a price quote for the first insurance product;
• query, via the computer network, a database containing a plurality of customer database information relating to the first insurance product;
• receive, via the computer network, the plurality of customer database information from the database, in response to the query;
• determine whether the plurality of customer information relating to the first insurance product is indicative of a second insurance product for the customer account, wherein the second insurance product for the customer requires a customer-specific price quote;
• determine whether the plurality of customer database information relating to the first insurance product is indicative of the second insurance product for the customer account;
• wherein, when it is determined that at least one of the plurality of customer database information or the plurality of customer database information is indicative of the second insurance product for the customer account;
• identify the second insurance product as a potential cross-sell product for the customer account;
• determine that at least one of the plurality of customer information or the plurality of customer database information is adequate to calculate a preliminary price quote for the second insurance product for the customer account;
• determine a preliminary price quote for the second insurance product for the customer account using at least one of the plurality of customer information received in response to the plurality of questions or the plurality of customer database information received in response to the query;
• determine a bundle discount to be applied to the customer account based on the first insurance product and second insurance product;
• generate a message presenting the second insurance product and the preliminary price quote and the bundle discount;
• and
• display, via the computer network, the message.