System and Method of Storing Service Brand Packages on a Mobile Device

A method of branding a mobile device, comprising:

• providing a system memory partition and a carrier memory partition on the mobile device, wherein the carrier memory partition is a partitioned segment of a mobile device operating system with a set of carrier memory partition rules comprising immunity from deletion of data stored on the carrier memory partition during a mobile device reset;
• storing one or more applications on the carrier memory partition, wherein applications are configured to execute one or more functions on the mobile device, and wherein storing one or more applications comprise protecting one or more applications from deletion during a mobile device reset;
• installing one or more applications updates on the carrier memory partition without accessing the system memory partition;
• resetting the mobile device, wherein resetting the mobile device comprises deleting unprotected data stored on the mobile device;
• and
• executing one or more applications stored on the carrier partition without re-installing application updates previously installed with the one or more applications on the carrier partition.

A mobile device, comprising:

• a radio transceiver;
• an at least one processor;
• a mobile device operating system;
• a carrier memory partition comprising a set of carrier partition rules, wherein the carrier memory partition rules comprise:
• providing control over access to the carrier partition to the carrier with service brand packages stored on the carrier memory partition, and
• protecting at least a first service brand package and a second service brand package stored on the carrier memory partition during a reset of the mobile device;
• and
• a system memory partition comprising a set of system memory partition rules, wherein the system memory partition rules comprise:
• providing control over access to the system partition to the manufacturer of the mobile device, and
• protecting data stored on the system memory partition during a reset of the mobile device.