Method of enhancing palatability of a dietary supplement to animal food

A method of enhancing palatability of a dietary supplement added to animal food to facilitate increased intake by the animal of the animal food containing the dietary supplement, comprising:

• preparing for dispensing on animal food a viscous liquid blend of fish oil, dietary supplement in particulate form, and thickening agent dispersed in the fish oil, the dietary supplement exhibiting one or both of inherent smell or taste that is offensive to an animal ingesting the dietary supplement, and the thickening agent dispersed in an amount of between about 0.1 wt. % and about 30 wt. % of the viscous liquid blend to thicken the fish oil to a viscosity causing suspension of the dietary supplement in the fish oil and thereby enhancing the dispensability of the viscous liquid blend, and to at least partly encapsulate the dietary supplement by the thickened fish oil, the encapsulation masking, from the animal ingesting animal food containing the dietary supplement, one or both of the offensive smell and taste of the dietary supplement and thereby enhancing its palatability to the animal and facilitating increased intake by the animal of the animal food containing the dietary supplement.