Promotion generation engine for a money transfer system
AssigneeMoneyGram International, Inc.
InventorsYassir Zouiten, Dorilyn Lee Sletten
Life of this patent
Estimating the term…
Abstract
A money transfer system is promoted by providing a user access to a game or contest generated by a promotions engine computer. The user is directed to a customer relations portal accessible via an access device to participate in the game or contest. The customer relations portal comprising a server configured to manage the game or contest and associated with the promotions engine computer. A response is received from the user at the server related to the user's participation in the game or contest. The server determines whether the user is to receive a reward or prize based on the response from the user, and an output is provided to the user on the access device indicating whether the user is to receive the reward or prize.
Claims20
A method for promoting a money transfer system, the method comprising:
- providing access to a game or contest to a user, the game or contest generated by a promotions engine computer;
- directing the user to a customer relations portal accessible via an access device to participate in the game or contest, the customer relations portal comprising a server configured to manage the game or contest, wherein the server is associated with the promotions engine computer;
- receiving a response from the user at the server related to the user's participation in the game or contest;
- determining whether the user is to receive a reward or prize based on the response from the user;
- and
- providing an output to the user on the access device indicating whether the user is to receive the reward or prize.
A method for promoting a money transfer system, the method comprising:
- receiving a money transfer transaction request from a user for a money transfer transaction, the money transfer transaction request including identification information of the user;
- accessing on a server a user profile based on the user's identification information, the user profile including identification and informational data of the user, and transaction history of the user on the money transfer system;
- generating a game or contest on a promotions engine computer, the game or contest customized based on the date, user's location, and/or user profile;
- directing the user to a customer relations portal accessible via an access device to participate in the game or contest, the customer relations portal configured to manage the game or contest;
- receiving a response from the user at the server related to the user's participation in the game or contest;
- determining whether the user is to receive a reward or prize based on the response from the user;
- and
- providing an output to the user on the access device indicating whether the user is to receive the reward or prize.
A promotion generation system associated with a money transfer system, the promotion generation system comprising:
- a promotions engine computer configured to generate a game or contest and provide access to the game or contest to users of the money transfer system;
- a server associated with the promotions engine computer and configured to receive a response from the users related to the users' participation in the game or contest, each user providing the response via an access device that communicates with the server, the server further configured to determine whether each user is to receive a reward or prize based on that user's response and to provide an output to the user on the access device indicating whether the user is to receive the reward or prize.
Dependencies are inferred from the claim text.