Mobile equipment customization using a single manufacturing configuration

A mobile device configured to automatically customize for a service provider, comprising:

• a controller for controlling the operation of the device;
• a communication subsystem connected to the controller configured for at least data communication with a wireless network;
• and
• a first storage element having stored thereon a plurality of customized data sets, each customized data set being indexed by a unique service provider identity;
• the controller being configured for:
• receiving service provider identity information;
• selecting, from the plurality of customized data sets a data set indexed by the unique service provider identity that corresponds to the received service provider identity information;
• and
• activating the selected data set on the mobile device.