# US 2014/0208348 A1 · System and method for metamorphic content generation > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0208348 A1 - Document ID: US20140208348A1 - Status: Published application - Kind: A1 - Application number: 14/223,519 - Filed: 2014-03-24 - Published: 2014-07-24 - Earliest claimed: 2010-06-10 - Assignees: AT&T Intellectual Property I, L.P. - Applicants: AT&T Intellectual Property I, LP - Inventors: Srilal Weerasinghe - Web page: https://patentgrep.com/patent/US20140208348A1 ## CPC - H04N 21/23424: {involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement} - H04N 5/76: Television signal recording - H04N 21/233: Processing of audio elementary streams {(monitoring, identification or recognition of audio in broadcast systems H04H60/58)} - H04N 21/23418: {involving operations for analysing video streams, e.g. detecting features or characteristics (television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59)} - H04N 21/25841: {involving the geographical location of the client (retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00)} - H04N 21/2668: Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles {(information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063)} - H04N 21/4331: {Caching operations, e.g. of an advertisement for later insertion during playback} - H04N 21/44016: {involving splicing one content stream with another content stream, e.g. for substituting a video clip} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04N 21/6125: {involving transmission via Internet (transmission by internet of broadcast information H04H60/82)} - H04N 21/6131: {involving transmission via a mobile phone network (wireless downlink channel access H04W74/006)} - H04N 21/6137: {involving transmission via a telephone network, e.g. POTS} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract A system that incorporates teachings of the present disclosure may include, for example, a device having a controller programmed to receive a media program having a repetitive portion that plays every time the media program is played. A first portion of the repetitive portion of the media program is modified while leaving another portion unmodified to produce a first modified portion. The first modified portion is presented after an initial presentation of the repetitive portion. The repetitive portion is further modified to produce multiple different modified repetitive portions used for successive presentations of the repetitive portion. Other embodiments are disclosed. ## Claims ### Claim 1 A device comprising: a memory that stores executable instructions; and a controller comprising a processor coupled to the memory, wherein the processor, responsive to executing the instructions facilitates performance of operations comprising: receiving a video program having a repetitive portion; modifying a first portion of an image of the repetitive portion while leaving another portion of the image of the repetitive portion unmodified, resulting in a first modified repetitive portion of the video program, wherein modifying the first portion of the image of the repetitive portion is performed for a first instance the repetitive portion is presented; modifying a second portion of the image of the repetitive portion while leaving another portion of the image of the repetitive portion unmodified, resulting in a second modified repetitive portion of the video program, wherein modifying the second portion of the image of the repetitive portion is different from modifying the first portion of the image of the repetitive portion and is performed for a second, successive instance the repetitive portion is presented; and modifying differently one of the first portion of the image of the repetitive portion, the second portion of the image of the repetitive portion, or a third portion of the image of the repetitive portion, while leaving another portion of the image of the repetitive portion unmodified for every successive instance the repetitive portion is presented, causing different changes to the repetitive portion for each of every successive instance the repetitive portion is presented. ### Claim 2 (depends on 1) The device of claim 1, wherein the video program is received from a broadcast distribution system comprising one of an analog broadcast distribution system, a digital broadcast distribution system, a cable television system, or a satellite broadcast system, and wherein the video program is one of an advertisement, a serial series program, or a combination thereof. ### Claim 3 (depends on 1) The device of claim 1, wherein the operations further comprise formatting the video program and each of the first and second modified repetitive portions for a target device selected from a group consisting of a digital television having set-top box functionality, a digital television coupled to a set-top box, a mobile display device; a digital video receiver, a computer with an internet connection, a personal digital assistant, a cellular phone and combinations thereof. ### Claim 4 (depends on 1) The device of claim 1, wherein the operations further comprise detecting pre-defined objects from the video program and replacing the pre-defined objects. ### Claim 5 (depends on 1) The device of claim 1, wherein the operations further comprise: storing a descriptor file containing instructions to modify the repetitive portion after each presentation of the repetitive portion; and extracting modification instructions from the descriptor files and modifying each of the first and second portions of the image of the repetitive portion of the video program according to the modification instructions. ### Claim 6 (depends on 5) The device of claim 5, wherein the modifying of a respective portion of the image of the repetitive portion of the video program occurs after each presentation using frame substitution, wherein frames are replaced in accordance with the instructions in the descriptor file using substitute video frames. ### Claim 7 (depends on 5) The device of claim 5, wherein the modifying of a respective portion of the image of the repetitive portion of the video program occurs after each viewing using frame substitution, wherein frames are further modified in accordance with the instructions in the descriptor file by rearranging a sequence of frames in the repetitive portion. ### Claim 8 (depends on 5) The device of claim 5, wherein the modifying of a respective portion of the image of the repetitive portion of the video program occurs after each viewing in accordance with instructions in the descriptor file describing a change in color in a portion of the image of the repetitive portion. ### Claim 9 (depends on 5) The device of claim 5, wherein the operations further comprise storing content used in modifying the repetitive portion of the video program. ### Claim 10 (depends on 9) The device of claim 9, wherein the descriptor files include instructions to modify audio in the repetitive portion according to the content. ### Claim 11 (depends on 1) The device of claim 1, wherein the device is a server in communication with a set-top box. ### Claim 12 A machine-readable storage device, comprising executable instructions which, responsive to being executed by a processor, cause the processor to facilitate performance of operations comprising: receiving a media program having at least a repetitive portion that is repeatedly presented each time the media program is presented; modifying the repetitive portion to produce a first modified repetitive portion presented after an initial presentation of the repetitive portion, wherein the modifying of the repetitive portion comprises modifying a first portion of the repetitive portion while leaving another portion of the repetitive portion unmodified, resulting in a first modified media content; and further modifying the repetitive portion to produce a plurality of different modified repetitive portions, each different modified repetitive portion of the plurality of different modified repetitive portions presented after each subsequent presentation of the repetitive portion, wherein further modifying the repetitive portion comprises modifying one of the first portion of the repetitive portion, a second portion of the repetitive portion, or a combination of the first and the second portions of the repetitive portion, while leaving another portion of the repetitive portion unmodified, differently for every time the repetitive portion is presented, resulting in a further modified media content for each successive instance the repetitive portion is presented, causing different changes to the repetitive portion for every each of successive instances the repetitive portion is presented. ### Claim 13 (depends on 12) The storage device of claim 12, wherein the operations comprise detecting the media program having the repetitive portion. ### Claim 14 (depends on 12) The storage device of claim 12, wherein the operations comprise presenting the media program with one of the first modified media content, the further modified media content or the combination of the first modified media content and the further modified media content. ### Claim 15 (depends on 12) The storage device of claim 12, wherein the operations further comprise formatting the media program and the one of the first modified media content, the further modified media content, or the combination of the first modified media content and the further modified media content for a target device. ### Claim 16 (depends on 12) The storage device of claim 12, wherein the operations further comprise sending the media program including one of the first modified media content, the further modified media content, or the combination of the first modified media content and the further modified media content to a different channel. ### Claim 17 A method comprising: streaming, by a system comprising a processor, media content from a server to a media processor, wherein the media content comprises an advertisement; modifying, by the system, a first portion of the media content of the advertisement while leaving another portion of the media content of the advertisement unmodified after the advertisement is first presented, resulting in a first modified media content; and modifying, by the system, differently one of the first portion of the media content of the advertisement, a second portion of the media content of the advertisement, or a combination of the first and the second portions of the media content of the advertisement, while leaving another portion of the media content of the advertisement unmodified for every each of successive instances the media content of the advertisement is presented, resulting in different changes to the media content of the advertisement for every each of successive instances the advertisement is presented. ### Claim 18 (depends on 17) The method of claim 17, further comprising substituting frames of the advertisement with substitute frames having different content. ### Claim 19 (depends on 17) The method of claim 17, further comprising rearranging a frame order in the frames of the advertisement. ### Claim 20 (depends on 17) The method of claim 17, further comprising performing the modifying of a respective portion of the media content of the advertisement after each time the advertisement is presented.