# US 2014/0208261 A1 · Search engine optimization utilizing scrolling fixation

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- Number: US 2014/0208261 A1
- Document ID: US20140208261A1
- Status: Published application
- Kind: A1
- Application number: 14/224,914
- Filed: 2014-03-25
- Published: 2014-07-24
- Earliest claimed: 2012-12-14
- Assignees: International Business Machines Corporation
- Applicants: International Business Machines Corporation
- Inventors: Kulvir S. Bhogal; Lisa Seacat DeLuca; Robert R. Peterson
- Web page: https://patentgrep.com/patent/US20140208261A1

## CPC

- G06F 3/04817: using icons (graphical or visual programming using iconic symbols G06F8/34)
- G06F 3/04855: Interaction with scrollbars
- G06F 16/951: Indexing; Web crawling techniques
- G06F 16/957: Browsing optimisation, e.g. caching or content distillation
- G06F 3/0481: based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

Provided are techniques for utilizing scrolling fixation. An amount of time a user spends on a portion of a page based on scroll bar usage by the user is monitored. The amount of time the user spends on the portion of the page is aggregated with an amount of time at least one other user spent on that portion of the page based on scroll bar usage by the at least one other user. A scroll bar is displayed with at least one indicator, wherein the at least one indicator represents an aggregated amount of time spent on an associated portion of the page.

## Claims

### Claim 1

A method, comprising:
monitoring an amount of time a user spends on a portion of a page based on scroll bar usage by the user;
aggregating the amount of time the user spends on the portion of the page with an amount of time at least one other user spent on that portion of the page based on scroll bar usage by the at least one other user; and
displaying a scroll bar with at least one indicator, wherein the at least one indicator represents an aggregated amount of time spent on an associated portion of the page.

### Claim 2 (depends on 1)

The method of claim 1, wherein the aggregated amount of time represents an average amount of time spent by the user and the at least one other user.

### Claim 3 (depends on 1)

The method of claim 1, wherein each portion of the page is associated with a different counter, and wherein each different counter is incremented based on the amount of time the user spends on the associated portion of the page.

### Claim 4 (depends on 1)

The method of claim 1, further comprising:
in response to a user selecting an indicator from the at least one indicator, jumping to an associated portion of the page.

### Claim 5 (depends on 1)

The method of claim 1, wherein the portion of the page is a horizontal strip of the page.

### Claim 6 (depends on 1)

The method of claim 1, further comprising:
sending the monitored amount of time from a browser to a search engine; and
receiving the amount of time the at least one other user spent on that portion of the page from the search engine at the browser.

### Claim 7 (depends on 1)

The method of claim 1, wherein a search engine accumulates the amount of data from multiple users at a search engine on a per page basis.

### Claim 8 (depends on 1)

The method of claim 1, wherein each of the indicators has a different color.

### Claim 9 (depends on 1)

The method of claim 1, wherein a Software as a Service (SaaS) is provided to perform the method.