# US 2014/0207628 A1 · Gift transaction system architecture > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0207628 A1 - Document ID: US20140207628A1 - Status: Published application - Kind: A1 - Application number: 13/794,375 - Filed: 2013-03-11 - Published: 2014-07-24 - Earliest claimed: 2013-01-18 - Assignees: Loop Commerce, Inc. - Applicants: Loop Commerce, Inc. - Inventors: Roy Erez; Alex Sirota - Web page: https://patentgrep.com/patent/US20140207628A1 ## CPC - G06Q 30/06331: {wish lists; gift lists; product registries, e.g. wedding registries} - G06Q 20/102: {Bill distribution or payments} - G06Q 20/12: specially adapted for electronic shopping systems - G06Q 20/384: {using social networks} - G06Q 30/0633: {Managing shopping lists, e.g. compiling or processing purchase lists (shipping orders G06Q10/083; order filling G06Q10/087)} - G07F 17/40: for devices for accepting orders, advertisements, or the like - G06Q 30/0641: {utilising user interfaces specially adapted for shopping} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G07F: COIN-FREED OR LIKE APPARATUS (coin sorting G07D3/00; coin testing G07D5/00; {handling coins or paper currencies apart from payment activated apparatus G07D; payment architectures, schemes or protocols G06Q20/00}) ## Abstract A system architecture of a gift transaction system is disclosed. The gift transaction system can include a buyer interface module, a recipient interface module, a merchant backend interface module, a store front interface module, a curation module, a reminder module, an analytics module, or a media plug-in interface module. A method of operating the gift transaction system under the system architecture includes: providing an embedded widget on a website to determine gift intent to initiate a gift transaction by a buyer account for a recipient account; generating a gift buyer interface for a first client device to personalize a gift package including a gift item; generating a gift recipient interface for a second client device to customize the gift package; and communicating with a merchant backend system to complete the gift transaction to ship the gift package. ## Claims ### Claim 1 A method implemented by a processor comprising: providing an embedded widget on a digital store front to determine gift intent to initiate a gift transaction by a buyer account for a recipient account; generating a gift buyer interface for a first client device to personalize a gift package including a gift item; generating a gift recipient interface for a second client device to customize the gift package; and communicating with a merchant backend system to complete the gift transaction to ship the gift package. ### Claim 2 (depends on 1) The method of claim 1, wherein the gift item is a contract for service. ### Claim 3 (depends on 1) The method of claim 1, wherein the gift item is a charity donation attributed to the recipient account. ### Claim 4 (depends on 1) The method of claim 1, wherein providing the embedded widget includes adjusting user interface (UI) elements within the digital store front. ### Claim 5 (depends on 1) The method of claim 1, wherein providing the embedded widget includes extracting a multimedia object associated with the gift item from the digital store front. ### Claim 6 (depends on 1) The method of claim 1, further comprising extracting inventory information associated with the gift item via the merchant back-end system including pricing and availability. ### Claim 7 (depends on 1) The method of claim 1, further comprising determining a gift suggestion appropriate for the recipient account on the gift buyer interface based on personal shopping history of the recipient account and a demographic profile of the recipient account. ### Claim 8 (depends on 1) The method of claim 1, further comprising determining an additional purchase suggestion presented through the gift recipient interface for the recipient account based on personal shopping history of the recipient account and a demographic profile the recipient account. ### Claim 9 (depends on 1) The method of claim 1, further comprising updating a graph edge of a gift social graph based on the gift transaction; wherein the graph edge stores a directional connection from a buyer account profile of the buyer account to a recipient account profile of the recipient account. ### Claim 10 (depends on 9) The method of claim 9, further comprising storing an edge weight to the graph edge based on a price of the gift item. ### Claim 11 (depends on 9) The method of claim 9, further comprising associating the graph edge with a gift type of the gift item. ### Claim 12 (depends on 1) The method of claim 1, further comprising updating a taste profile of the buyer account based on the gift item. ### Claim 13 (depends on 1) The method of claim 1, further comprising updating a taste profile of the recipient account based on the customized gift package. ### Claim 14 (depends on 1) The method of claim 1, further comprising calculating a giftability score for the gift item to facilitate determination of gift suggestions based on at least how frequently the gift item is being exchanged through the gift recipient interface. ### Claim 15 (depends on 1) The method of claim 1, further comprising calculating a giftability score for the gift item to facilitate determination of gift suggestions based on at least how frequently the gift item is accepted through the gift recipient interface. ### Claim 16 (depends on 1) The method of claim 1, further comprising calculating a giftability score for the gift item to facilitate determination of gift suggestions based on at least how frequently the gift item is purchased through the gift buyer interface. ### Claim 17 (depends on 1) The method of claim 1, further comprising: storing a customized gift bundle via the merchant backend system; and presenting the customized gift bundle as a gift suggestion via the gift buyer interface. ### Claim 18 (depends on 1) The method of claim 1, further comprising sending a reminder message to the recipient account at a fixed time period prior to a price change event for the gift item. ### Claim 19 (depends on 1) The method of claim 1, further comprising generating an exchange network of merchant stores, wherein the gift item from a referring store of the merchant stores can be exchanged with products or services provided by an alternative store of the exchange network. ### Claim 20 (depends on 19) The method of claim 19, wherein the referring store is credited a fee from the alternative store in response to the recipient account exchanging the gift item from the referring store to an alternative item from the alternative store. ### Claim 21 (depends on 1) The method of claim 1, further comprising authenticating the gift transaction based on a geographical location determined by an internet protocol (IP) address received at the gift buyer interface. ### Claim 22 (depends on 1) The method of claim 1, further comprising authenticating the gift transaction based on a geographical location determined by an internet protocol (IP) address received at the gift recipient interface. ### Claim 23 (depends on 1) The method of claim 1, further comprising: determining a similarity amongst multiple gift transactions including a same buyer, a same recipient, a same payment information, or a same shipping address; detecting the similarity in the gift transaction; and marking the gift transaction as a potential fraud transaction based on the detected similarity in the gift transaction. ### Claim 24 (depends on 1) The method of claim 1, further comprising: ranking fraud risk of the gift transaction based on social media accounts and email accounts of the buyer account or the recipient account; and authenticating the gift transaction based on the ranked fraud risk. ### Claim 25 (depends on 1) The method of claim 1, further comprising generating an item recommendation feed to the gift buyer interface or to the interactive gift notification. ### Claim 26 A method implemented by a processor comprising: providing an embedded widget on a social media website to determine gift intent to initiate a gift transaction by a buyer account for a recipient account; generating a gift buyer interface for a first client device to personalize a gift package including a gift item; generating a gift recipient interface for a second client device to customize the gift package; and communicating with a merchant backend system to complete the gift transaction to ship the gift package. ### Claim 27 (depends on 26) The method of claim 26, wherein the buyer account can access the gift buyer interface via a single click of a user interface element from the social media website, wherein the single click indicates either the recipient account or the gift item. ### Claim 28 A gift transaction system comprising: a gift transaction server including a processor and a non-transitory storage medium having modules executable by the processor, the modules including: a buyer interface module configured to: determine gift intent of a buyer account to send a gift item; generate a gift buyer interface to receive a recipient contact entry in response to the determined gift intent; generate an interactive gift notification to a recipient based on the recipient contact entry; a recipient interface module configured to receive a shipping address through the interactive gift notification; and a merchant back-end interface module configured to send a notification to a merchant store to ship a gift package to the shipping address. ### Claim 29 (depends on 28) The gift transaction system of claim 28, further comprising a store front interface module configured to integrate the buyer interface module with a digital store front of the merchant store. ### Claim 30 (depends on 28) The gift transaction system of claim 28, further comprising a curation module configured to generate a recommendation feed of products or services to be included in the gift buyer interface or the interactive gift notification. ### Claim 31 (depends on 28) The gift transaction system of claim 28, further comprising a reminder module configured to send a reminder message to a previous buyer account to purchase a gift item in response to a social event detected on a social media account of the previous buyer account. ### Claim 32 (depends on 28) The gift transaction system of claim 28, further comprising a reminder module configured to send a reminder message to a previous recipient account to purchase a gift item in response to a social event detected on a social media account of the previous recipient account. ### Claim 33 (depends on 26) The gift transaction system of claim 26, further comprising an analytics module configured to generate a taste profile for the recipient account. ### Claim 34 (depends on 26) The gift transaction system of claim 26, further comprising an analytics module configured to generate a gift social graph based on the gift transaction. ### Claim 35 (depends on 26) The gift transaction system of claim 26, further comprising a media plug-in interface module configured to embed the buyer interface in a social destination website. ### Claim 36 (depends on 26) The gift transaction system of claim 26, wherein the buyer interface module is an application programming interface (API) to a mobile application developed via a software development kit (SDK) provided from the gift transaction system. ### Claim 37 (depends on 26) The gift transaction system of claim 26, wherein the recipient interface module is an application programming interface (API) to a mobile application developed via a software development kit (SDK) provided from the gift transaction system.