# US 2014/0207585 A1 · Simplified creation of advertisements for a social networking system > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0207585 A1 - Document ID: US20140207585A1 - Status: Published application - Kind: A1 - Application number: 13/748,484 - Filed: 2013-01-23 - Published: 2014-07-24 - Earliest claimed: 2013-01-23 - Assignees: Facebook, Inc. - Applicants: Facebook, Inc. - Inventors: Jordan Walke - Web page: https://patentgrep.com/patent/US20140207585A1 ## CPC - G06Q 10/40: Business processes related to social networking or social networking services - G06Q 30/0277: {Online advertisement} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract An advertisement interface presents a single input field for creating advertisements using a social networking system. When input is received via the single input field, the social networking system determines whether the destination identified by the input is internal to or external to the social networking system. Based on the determination of identified destination, a set of options unique to the type of destination is presented. Based on the user's selection of options, an advertisement is created and presented to other users of the social networking system. ## Claims ### Claim 1 A method comprising: receiving an input from an user of a social networking system; determining whether the input identifies a destination external to the social networking system or a destination internal to the social networking system; responsive to determining the input identifies the destination external to the social networking system, presenting options selected from a set of options for generating an advertisement for content external to the social networking system; responsive to determining the input identifies the destination internal to the social networking system, presenting options selected from a set of options for generating an advertisement for content internal to the social networking system, the set of options for generating the advertisement for content internal to the social networking system different than the set of options for generating the advertisement for content external to the social networking system; and generating an advertisement based on one or more presented options selected by the user. ### Claim 2 (depends on 1) The method of claim 1, wherein the destination internal to the social networking system comprises an object maintained by the social networking system. ### Claim 3 (depends on 2) The method of claim 2, wherein the object maintained by the social networking system comprises a page. ### Claim 4 (depends on 1) The method of claim 1, wherein at least one of the presented options from the set of options for generating an advertisement for content internal to the social networking system identifies an objective for interacting with the content internal to the social networking system. ### Claim 5 (depends on 4) The method of claim 4, wherein the objective is selected from a group consisting of: increasing a number of social networking system users indicating a preference for the content internal to the social networking system, increasing an amount of information posted to the content internal to the social networking system, increasing an amount of interaction with the content internal to the social networking system, generating one or more stories associated with the content internal to the social networking system, and any combination thereof. ### Claim 6 (depends on 4) The method of claim 4, wherein the content internal to the social networking system is a page or an application. ### Claim 7 (depends on 1) The method of claim 1, wherein determining whether the input identifies the destination external to the social networking system or the destination internal to the social networking system comprises: determining whether the input identifies a uniform resource locator associated with a system external to the social networking system. ### Claim 8 (depends on 1) The method of claim 1, wherein the set of options for generating an advertisement for content external to the social networking system includes options for specifying one or more selected from a group consisting of: a headline, text, an image, a related page, and any combination thereof. ### Claim 9 (depends on 1) The method of claim 1, wherein determining whether the input identifies a destination external to the social networking system or a destination internal to the social networking system comprises: responsive to receiving a portion of the input, presenting one or more candidate destinations matching the received portion of the input, the candidate destinations including destinations internal to the social networking system and destinations external to the social networking system. ### Claim 10 (depends on 9) The method of claim 9, wherein the candidate destinations are based in part on connections between the user and objects in the social networking system. ### Claim 11 (depends on 10) The method of claim 10, wherein the candidate destinations include objects in the social networking system connected to the user and for which the user has at least a threshold affinity. ### Claim 12 A method comprising: receiving an input from a user of a social networking system; determining whether the input identifies a destination external to the social networking system or a destination internal to the social networking system; responsive to determining the input identifies the destination external to the social networking system, presenting options selected from a set of options for generating an advertisement for content external to the social networking system; and responsive to determining the input identifies the destination internal to the social networking system, presenting options selected from a set of options for generating an advertisement for content internal to the social networking system, the set of options for generating the advertisement for content internal to the social networking system different than the set of options for generating the advertisement for content external to the social networking system. ### Claim 13 (depends on 12) The method of claim 12, further comprising: generating an advertisement based on one or more of the presented options selected by the user; and presenting the generated advertisement to users of the social networking system. ### Claim 14 (depends on 12) The method of claim 12, wherein the destination internal to the social networking system comprises an object maintained by the social networking system. ### Claim 15 (depends on 14) The method of claim 14, wherein the object maintained by the social networking system comprises a page or an application. ### Claim 16 (depends on 12) The method of claim 12, wherein at least one of the presented options from the set of options for generating an advertisement for content internal to the social networking system identifies an objective for interacting with the content internal to the social networking system. ### Claim 17 (depends on 16) The method of claim 16, wherein the objective is selected from a group consisting of: increasing a number of social networking system users indicating a preference for the content internal to the social networking system, increasing an amount of information posted to the content internal to the social networking system, increasing an amount of interaction with the content internal to the social networking system, generating one or more stories associated with the content internal to the social networking system, and any combination thereof. ### Claim 18 (depends on 12) The method of claim 12, wherein determining whether the input identifies the destination external to the social networking system or the destination internal to the social networking system comprises: determining whether the input identifies a uniform resource locator associated with a system external to the social networking system. ### Claim 19 (depends on 12) The method of claim 12, wherein the set of options for generating an advertisement for content external to the social networking system includes options for specifying one or more selected from a group consisting of: a headline, text, an image, a related page, and any combination thereof. ### Claim 20 (depends on 12) The method of claim 12, wherein determining whether the input identifies a destination external to the social networking system or a destination internal to the social networking system comprises: determining whether the input includes one or more characteristics associated with a uniform resource indicator. ### Claim 21 (depends on 12) The method of claim 12, further comprising: responsive to determining the input identifies the destination external to the social networking system, generating an object associated with the destination external to the social networking system and storing the generated object in the social networking system.