# US 2014/0197923 A1 · Marketing information display assembly > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2014/0197923 A1 - Document ID: US20140197923A1 - Status: Published application - Kind: A1 - Application number: 14/070,091 - Filed: 2013-11-01 - Published: 2014-07-17 - Earliest claimed: 2013-01-15 - Assignees: Target Brands, Inc. - Applicants: Target Brands, Inc. - Inventors: Daniel G. Engelby; Kimberly D. Sales - Web page: https://patentgrep.com/patent/US20140197923A1 ## CPC - G09F 3/208: {Electronic labels, Labels integrating electronic displays} - G09F 1/04: Folded cards - G09F 3/203: {specially adapted to be attached to a transparent surface, e.g. the window of a car} - Y10T 29/49002: Electrical device making - G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS - Y10T: TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION ## Abstract An assembly includes an electronic price label having an outer casing, a cover attached to the electronic price label and a marketing sign that highlights the electronic price label. The outer casing of the electronic price label module houses a display screen and circuitry for sending and receiving data signals over a network. The cover includes a front panel having a window. The window exposes the display screen of the electronic price label and a sensor on the electronic price label that sends and receives the data signals over the network. The marketing sign includes an opening defined by a perimeter. The perimeter surrounds the outer casing of the electronic price label and at least a portion of the marketing sign is located behind the front panel of the cover. ## Claims ### Claim 1 An assembly comprising: an electronic price label having an outer casing that houses a display screen and circuitry for sending and receiving data signals over a network; a cover mounted to the outer casing of the electronic price label and including a front panel having a window, wherein the window exposes the display screen of the electronic price label and a sensor on the electronic price label for sending and receiving the data signals over the network; and a marketing sign highlighting the electronic price label and including an opening defined by a perimeter, wherein the perimeter of the opening in the marketing sign surrounds the outer casing of the electronic price label and at least a portion of the marketing sign is located behind the front panel of the cover. ### Claim 2 (depends on 1) The assembly of claim 1, wherein the cover further comprises a channel that has an open top and extends along at least a portion of a top of the front panel. ### Claim 3 (depends on 2) The assembly of claim 2, wherein the channel is defined by a support surface and a pair of legs, the pair of legs extending substantially normal to the support surface and the support surface being oriented substantially normal to a front face of the front panel of the cover. ### Claim 4 (depends on 2) The assembly of claim 2, wherein a portion of the perimeter of the opening in the marketing sign is inserted into the channel of the cover. ### Claim 5 (depends on 2) The assembly of claim 2, wherein the perimeter of the opening in the marketing sign comprises a top edge, a bottom edge and a pair of opposing side edges, wherein the top edge of the perimeter of the opening is inserted into the channel of the cover. ### Claim 6 (depends on 5) The assembly of claim 5, wherein the bottom edge of the perimeter comprises a main portion and a tab portion that protrudes from the main portion and is continuous with the main portion. ### Claim 7 (depends on 6) The assembly of claim 6, wherein the opening comprises a first height that extends between the main portion of the bottom edge of the perimeter and the top edge of the perimeter and comprises a second height that extends between the tab portion of the bottom edge of the perimeter and the top edge of the perimeter, the first height being greater than the second height. ### Claim 8 (depends on 7) The assembly of claim 7, wherein the second height is less than a distance between a bottom of the channel and a bottom of the cover. ### Claim 9 (depends on 1) The assembly of claim 1, wherein the electronic price label comprises a bottom lip that protrudes from a bottom surface of the outer casing, wherein the portion of the marketing sign that is located behind the front panel of the cover is located between a back of the front panel of the cover and the bottom lip of the outer casing. ### Claim 10 (depends on 1) The assembly of claim 1, wherein the marketing sign further comprises a main section and a balloon section, the main section including the opening defined by the perimeter. ### Claim 11 (depends on 10) The assembly of claim 10, wherein the balloon section of the marketing sign is bent out-of-plane from the main section of the marketing sign along a bend. ### Claim 12 (depends on 1) The assembly of claim 1, wherein the cover further comprises a pair of side panels that extend backward from the front panel, each side panel including a lip that protrudes inwardly from the side panel to attach to a notch in the outer casing of the electronic price label. ### Claim 13 A marketing sign comprising: a main section having an opening defined by a perimeter edge that is spaced apart from a top edge of the marketing sign and spaced apart from a bottom edge of the marketing sign; and a balloon section coupled to the main section by a bend, the balloon section being oriented out-of-plane from the main section and having indicia for highlighting a retail product. ### Claim 14 (depends on 13) The marketing sign of claim 13, wherein the perimeter edge of the opening in the main section comprises a top edge, a bottom edge and a pair of opposing side edges, the bottom edge of the opening including a tab that protrudes from main portions of the bottom edge and is continuous with the main portions. ### Claim 15 (depends on 14) The marketing sign of claim 14, wherein the opening comprises a first height that extends between the main portions of the bottom edge and the top edge of the perimeter edge and a second height that extends between the tab and the top edge of the perimeter edge, the first height being greater than the second height. ### Claim 16 (depends on 13) The marketing sign of claim 13, wherein the bend comprises a weakened area of the marketing sign that extends from the top edge of the marketing sign to the bottom edge of the marketing sign. ### Claim 17 A method of assembling a marketing information display assembly, the method comprising: mounting a marketing sign holder to an outer casing of an electronic price label; inserting an edge of a marketing sign into a channel in the marketing sign holder, wherein the edge of the marketing sign defines a portion of an opening in the marketing sign; and pushing a remainder of the marketing sign to slide over the marketing sign holder so that the marketing sign surrounds at least the outer casing of the electronic price label. ### Claim 18 (depends on 17) The method of claim 17, further comprising attaching the electronic price label to a front of a shelf in a retail store after the marketing sign holder is attached to the outer casing of the electronic price label, but before the marketing sign is inserted into the channel and the remainder of the marketing sign is pushed over the marketing sign holder. ### Claim 19 (depends on 17) The method of claim 17, wherein pushing the remainder of the marketing sign to slide over the marketing sign holder so that the marketing sign surrounds at least the outer casing of the electronic price label comprises locating the remainder of the marketing sign between a bottom lip that protrudes from a bottom surface of the outer casing of the electronic price label and a back of a front panel of the marketing sign holder. ### Claim 20 (depends on 17) The method of claim 17, further comprising bending the marketing sign so as to place a balloon section out-of-plane from a main section of the marketing sign, the opening being located in the main section of the marketing sign.