# US 2014/0196084 A1 · System and method for word relevant content delivery for television media

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- Number: US 2014/0196084 A1
- Document ID: US20140196084A1
- Status: Published application
- Kind: A1
- Application number: 14/149,714
- Filed: 2014-01-07
- Published: 2014-07-10
- Earliest claimed: 2013-01-07
- Assignees: Smrtv, Inc.
- Applicants: SMRTV, Inc.
- Inventors: Ian Aaron; Alan Moskowitz; Randall Cook
- Web page: https://patentgrep.com/patent/US20140196084A1

## CPC

- H04N 21/23424: {involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement}
- H04N 21/233: Processing of audio elementary streams {(monitoring, identification or recognition of audio in broadcast systems H04H60/58)}
- H04N 21/234336: {by media transcoding, e.g. video is transformed into a slideshow of still pictures or audio is converted into text}
- H04N 21/4122: {additional display device, e.g. video projector (digital output for controlling a plurality of local displays G06F3/1423)}
- H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)}
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

A system and method for delivering relevant content receives media data for television broadcasts comprising video or audio data and to extract target words from the media data. The system determines word relevant content based on the extracted target words and transmits the word relevant content to a user equipment.

## Claims

### Claim 1

A method for relevant content delivery, comprising:
receiving media data for television broadcasts comprising a east one of video data or audio data;
extracting target words from the media data;
determining word relevant content based at least in part on the target words; and
transmitting the word relevant content to a user equipment.

### Claim 2 (depends on 1)

The method of claim 1, wherein the extracting comprises decoding closed captions in the media data.

### Claim 3 (depends on 1)

The method of claim 1, wherein the extracting comprises applying a speech-to-text technique to the media data.

### Claim 4 (depends on 1)

The method of claim 1, wherein the extracting comprises applying an optical character recognition technique to the media data.

### Claim 5 (depends on 1)

The method of claim 1, wherein the extracting extracts words from a predefined list.

### Claim 6 (depends on 1)

The method of claim 1, further comprising receiving viewing information from a user equipment.

### Claim 7 (depends on 6)

The method of claim 6, wherein viewing information comprises viewing channel information or viewing time information.

### Claim 8 (depends on 6)

The method of claim 6, wherein the word relevant content is further based on the viewing information.

### Claim 9 (depends on 1)

The method of claim 1, further comprising storing the target words in a word database.

### Claim 10 (depends on 9)

The method of claim 9, further comprising storing broadcast channel information or broadcast time information of the media data in the word database.

### Claim 11 (depends on 9)

The method of claim 9, further comprising offering data for purchase from the word database related to the target words.

### Claim 12 (depends on 1)

The method of claim 1, wherein the user equipment is one of a television, a set up box, a mobile phone, a tablet device, or a personal computing device.

### Claim 13 (depends on 1)

The method of claim 1, wherein the word relevant content comprises an advertisement.

### Claim 14 (depends on 1)

The method of claim 1, wherein the network entity comprises at least one of a broadcast reception center or a content service center.

### Claim 15 (depends on 14)

The method of claim 14, wherein at least one of the broadcast reception center or the content service center is located at a broadcast station.

### Claim 16 (depends on 14)

The method of claim 14, wherein at least one of the broadcast reception center or the content service center is located at a remote station.

### Claim 17

An apparatus, comprising:
a receiver configured to receive media data for television broadcasts comprising at least one of video data or audio data;
at least one processor configured to: extract a target words from the media data; and determine word relevant content based on the target words; and
a transmitter configured to transmit the word relevant content to a user equipment; and
a memory coupled to the at least one processor for storing data.

### Claim 18

An apparatus, comprising:
means for receiving media data for television broadcasts comprising at least one of video data or audio data;
means for extracting a target words from the media data;
means for determining word relevant content based at least in part on the target words; and
means for transmitting the word relevant content to a user equipment.

### Claim 19

A computer program product, comprising:
a non-transitory computer-readable medium comprising code for causing at least one computer to:
receive media data for television broadcasts comprising at least one of video data or audio data;
extract a target words from the media data;
determine word relevant content based at least in part on the target words; and
transmit the word relevant content to a user equipment.
